It is indeed a past tradition of the Beaujolais vineyard that is reborn today: the auction of the wines of the hospices of Beaujeu (Rhone).For two centuries,the vintages of the 75-hectare estate were offered to the highest bidder,in a very special atmosphere as the wines were sold by candlelight. this tradition ended in 2007 with the Beaujolais crisis. But today the vineyard is doing better. Eager to reconnect with history,the Burgundian house François Martenot,which now manages the distribution of the wines of the Beaujeu hospices estate,has decided to revive the world’s oldest wine auction,created in 1797.
About fifty lots at auction
After a first test last year, the event returns to tradition this Saturday and is open to the public who will be able to take the opportunity to rediscover the legacy of the ancient god-hotel and its hidden rooms. The vintages offered for sale in the Morgon, Régnié, Brouilly and Juliénas appellations (four of the ten Beaujolais vintages), 2022 and 2023 vintages, will be displayed at the Beaujeu hospital before the sale scheduled for the end of the day.For this 212th edition, around fifty lots will be auctioned, explains David Gibault, commercial director of François Martenot.
“Last year we did a test drive which was convincing. This sale of the hospices de Beaujeu is an opportunity to remind consumers that it is not only in Burgundy (in Beaune) that you can buy wine at auction. » The funds raised will help finance a good deed for the benefit of patients or professionals at the city hospital.
How does the Beaujolais wine auction support the local community?
Interview with David Gibault, Commercial Director of François Martenot
Time.news Editor: Thank you for joining us today, David. We’re excited to talk about the revival of the Beaujolais wine auction. Can you tell us a bit about the tradition of the hospices de Beaujeu and why it is significant?
David Gibault: Thank you for having me. The Hospices de Beaujeu wine auction has a rich history, dating back to 1797. For over two centuries, this event has been a cornerstone of the Beaujolais tradition, where wines were auctioned off by candlelight. It represents not only the craftsmanship of our vineyards but also a community effort to support local healthcare via the funds raised from sales.
Time.news Editor: It’s fascinating that this auction tradition stopped in 2007 during the Beaujolais crisis. What has changed as then, leading to the revival of this iconic event?
David Gibault: Indeed, the Beaujolais crisis impacted the industry considerably. Though, the recent resurgence in the wine market has reignited interest in our heritage. Today, the Burgundian house François Martenot, which manages the sale, is eager to reconnect with that history. We conducted a successful test auction last year, and this year we’re very excited to officially bring back the event to the community.
Time.news Editor: The 212th edition of the auction is right around the corner. Can you explain what participants can expect this year?
David Gibault: This Saturday, we will have around fifty lots available for auction featuring vintages from 2022 and 2023, including the Morgon, Régnié, Brouilly, and Juliénas appellations. The wines will be showcased at the Beaujeu hospital prior to the auction, allowing attendees to immerse themselves in the rich history of the location. This year’s auction is open to the public, creating an inclusive atmosphere where wine lovers can rediscover the legacy of the ancient god-hotel.
Time.news editor: That sounds like a wonderful experience! Beyond the enjoyment of fine wines, what impact does this auction have on the local community?
David gibault: The funds raised during the auction are dedicated to benefiting patients and professionals at the local hospital. It underscores the spirit of not just buying exquisite wines, but also giving back to the community. We’re committed to using this event as a platform to support healthcare initiatives in Beaujeu.
Time.news Editor: For readers and potential participants, what advice would you give them regarding participating in this historic auction?
David Gibault: I would encourage everyone to come with an open mind and a sense of curiosity. Whether you’re a seasoned collector or a newcomer to wine auctions, there’s a lot to learn and appreciate. Take the time to explore the different appellations and vintages,and don’t hesitate to ask questions. It’s a unique possibility not just to acquire wine, but to be part of a past event that supports our community.
Time.news Editor: Thank you, David, for sharing your insights on the Beaujolais wine auction. It’s exciting to see such a historic tradition being revived and contributing to the community in meaningful ways.
David Gibault: Thank you for having me. I hope to see many wine enthusiasts at the auction this Saturday!