2024-05-26 02:27:30
Over 70 entries competed this yr on the last of the IAB MIXX Awards Bulgaria 2024. The worldwide jury awarded the perfect native advertising campaigns for the previous yr.
The unique IAB MIXX Awards 2024 ceremony happened yesterday, the place the perfect native promoting campaigns have been awarded. The occasion is entitled “Past the Scroll” and goals to focus our consideration on the concepts that encourage the digital neighborhood and point out future traits within the business.
The IAB Mixx Awards are interactive advertising awards and a benchmark for achievement in digital enterprise worldwide. They worth digital professionalism that works for each corporations and the general public – in order that we’re much more efficiently linked to one another.
Over 60 finalists in 20 classes competed for the awards this yr. The classes “Inventive Effectiveness” and “Model Objective” had the most important variety of individuals.
A particular technical fee monitored compliance with the appliance necessities. It included names corresponding to Samuil Petkov (Noble Graphics), Bobi Petrov (Datenwerk/All Channels Group), Velislava Popova (Dnevnik), Emil Olovanov (Crimtan), Dragomir Donchev (Huts), Momchil Zahariev (Subsequent DC) and Milena Mishineva (Dentsu).
The winners have been decided by a global jury of 18 consultants within the area of inventive options and technique, who’ve established a few years of expertise in judging promoting festivals. Amongst them are Alexander Kalchev, Tom Hidvegi, Juraj Kovacs, Ivan Brozovich, Slavka Eberhart-Garach and others.
The awarded campaigns and businesses by class are:
LEAD GENERATION CAMPAIGN – Digital campaigns that achieved glorious outcomes by way of securing the so-called. leads – invaluable particular customers for the respective enterprise or group.
third place: Marketing campaign – Future for our historical past; Company – guts&brains DDB
CREATIVE EFFECTIVENESS – This consists of digital campaigns developed totally or predominantly in a digital surroundings, which have set a mixture of short-term and long-term targets, have a period of 1 month or extra, and have achieved confirmed lasting modifications in client attitudes and habits.
third place: Marketing campaign – Name your mother, not a taxi; Company – guts&brains DDB
third place: Marketing campaign – Future for our historical past; Company – guts&brains DDB
2nd place: Marketing campaign – Gourmenitsa – Beta tester; Company – Nitram
BEST INTEGRATED CAMPAIGN – Awarded to the perfect campaigns that use no less than three digital platforms to realize synergy of brand name messages (campaigns could also be totally digital or digital utilizing offline channels).
third place: Marketing campaign – Name your mother, not a taxi; Company – guts&brains DDB
2nd place: Marketing campaign – Future for our historical past; Company – guts&brains DDB
1st place: Marketing campaign – Gourmenitsa – Beta tester; Company – Nitram
1st place: Marketing campaign – Being a Sponsor of Life: #Priceless; Company – McCann Sofia
ENGAGEMENT CAMPAIGN – Engaged digital campaigns or methods which have achieved glorious leads to participating shoppers in a approach that’s invaluable to the enterprise or group involved.
third place: Marketing campaign – The forgotten type; Company – collectively&
third place: Marketing campaign – Tedi Play Filter Recreation; Company – Sunday Media
IN-GAMING CAMPAIGN – Revolutionary in-game promoting campaigns and model integration that captivates and engages gamers.
2nd Place – Marketing campaign – WTFanta: Fortnite Fabulous Taste; Company: Huts
VIDEO CAMPAIGN – Campaigns or communication methods primarily based completely or totally on video content material utilized on this class.
2nd place – Marketing campaign – Bulgarian Grandma Media Group; Company: guts&brains DDB
BEST USE OF SOCIAL NETWORKS CAMPAIGN – Campaigns or communication methods created for and developed completely or primarily in a single or a number of social networks utilized right here and actual time campaigns don’t fall right here.
third place: Marketing campaign – Tedi Play Filter Recreation; Company – Sunday Media
1st place: Marketing campaign – Gourmenitsa – Beta tester; Company – Nitram
INFLUENCER MARKETING CAMPAIGN – Campaigns or communication methods created for and utilizing completely or primarily influencer advertising – collaboration with creators, influencers, model ambassadors and celebrities – are awarded.
third place: Marketing campaign – Name your mother, not a taxi; Company – guts&brains DDB
1st place: Marketing campaign – Cheers to all followers; Company – guts&brains DDB
BRANDED CONTENT / NATIVE CAMPAIGN – The class included digital campaigns emphasizing using branded content material to realize advertising targets, with the content material being associated to the values and most important traits of the model.
third place: Marketing campaign – Web for All: Interactive Episodes; Company – Huts
UX/UI/JOURNEY DESIGN & EXPERIENCE – These requests reveal a seamless and constant person expertise at each level of interplay. Grades are given primarily based on the main target of person responses, the construction and value of the enter challenge.
third place: Marketing campaign – Future for our historical past; Company – guts&brains DDB
REAL TIME – Individuals right here have centered their campaigns on having the ability to reply to a major occasion for society in actual time. Functions symbolize good practices for getting into the dialog of the second and interesting the model in an sufficient, significant and efficient approach.
third place: Marketing campaign – Quick Fries; Company – Handplayed
DIGITAL CRAFT – Listed below are campaigns that reveal using a mixture of progressive digital applied sciences, instruments, fashions or platforms, leading to a transparent influence on audiences, attaining outstanding enterprise outcomes or inspiring a qualitative change in perceptions, habits or habits to customers.
1st place: Marketing campaign – Future for our historical past; Company – guts&brains DDB
DIGITAL AUDIO CAMPAIGN – Campaigns that use audio on digital platforms and reveal a excessive stage of person engagement and fulfill model goals are awarded on this class.
third place: Marketing campaign – Excessive Consideration to Element; Company – McCann Sofia
DIGITAL PR / REPUTATION MANAGEMENT CAMPAIGN – Campaigns or communication methods created with the idea of realizing public relations and positioning targets of the respective firm/group have been included on this class.
2nd place: Marketing campaign – The forgotten type; Company – collectively&
A complete of 5 gold prizes have been awarded. Essentially the most glorious businesses are guts&brains DDB (2 gold, 2 silver, 6 bronze), Nitram (2 gold, 1 bronze), McCann Sofia (1 gold, 1 bronze), Huts (1 silver, 1 bronze), collectively& ( 1 silver, 1 bronze) and Sunday Media (2 bronze).