The Impact of Duolingo’s Marketing Strategy: Creating an Afterimage with Fun and Humor

by time news

2024-05-01 17:57:59

Currently, many clips of Duolingo On Instagram, the number of views in the millions has already surpassed many clips. And many clips don’t say what app they are. But it will create an afterimage to netizens. which is the customer group of the app To create an afterimage and see that this green bird It represents fun on the internet. and communicate indirectly that Learning languages ​​with apps This green bird can be fun.

Data from statistics websites Statesman It is reported that the number of users of Duolingo In Q3 2020, it had approximately 37 million users, but in Q4 2023, it grew to 88.4 million users, thanks to a humor-driven marketing strategy. And various features have been added including more languages, additional math teaching and music teaching within the app.

For various brands in Thailand, we have had the opportunity to see many advertisements and jokes that are fun to create color in the internet world, such as Tops Thailand – Tops Thailand and AIS Esports that create various content based on fun in the world. Go online to get likes Press share and online mentions

However, using online joke strategies Must be very careful. Because one person’s joke may not be funny to another. Back in 2022, one airline was so controversial that it had to delete a post. Issue a letter of apology and has already punished employees with jokes that some people consider to be a bit over the top

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