2023-11-17 11:06:27
The Evolving Landscape of Pop Music in Israel
Over the last four years, pop music has made significant strides towards the center of the mainstream in Israel, mirroring the trends observed in Europe over the past few decades. Oren Barel, of the Helicon record company, notes that pop is no longer considered a dirty word and has gained wider acceptance on the radio.
However, the onset of the COVID-19 pandemic has had a substantial impact on the music industry, with a shift towards familiar and comforting music. Nadav Ravid, manager of Galgaletz, emphasized that people are seeking solace in familiar tunes amidst a climate of existential anxiety and uncertainty. This sentiment is also reflected in the decline of attention to new music, with the majority of new releases failing to resonate with listeners.
Furthermore, the war has resulted in significant financial losses for young pop singers in Israel. Noa Kirel and Anna Zeke, two leading figures in contemporary Israeli pop, have reportedly faced substantial income losses since the outbreak of the conflict. Kirel’s losses are estimated at more than three million shekels, while Zeke has suffered losses of at least 1.8 million shekels.
Omri Yaari, manager of Anna Zak, asserted that the war has led to the postponement and cancellation of performances, festivals, and commercial opportunities, resulting in a significant impact on the income and opportunities for these artists.
The evolving landscape of pop music in Israel reflects a complex interplay between global trends, localized challenges, and the impact of external factors such as the ongoing conflict. As the industry continues to navigate these changes, artists and industry professionals are faced with the task of adapting to the evolving demands and preferences of audiences.
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