2024-01-05 21:00:12
We begin a year with new trends that will cover the health industry. One of them is undoubtedly voice search, which has emerged as a powerful and ubiquitous tool, transforming the way people access information and make decisions related to their health.
According to recent statistics, 51% of people use voice search for health and wellness questions, underscoring the growing importance of this technology in the medical field.
The use of voice search is not limited to simple general queries, but covers a wide spectrum of medical needs.
48% of voice searches are aimed at obtaining personalized information and advice, evidencing an active search for specific solutions. 28% and 24% of people perform voice searches to find doctors and dentists, respectively, pointing to the direct influence of this technology on healthcare decisions.
The preference for voice search is also reflected in the choice of device.
27% of people use voice search on mobile devices, 63% of those in the age group of 35 to 54 years opt for smartphones to perform voice searches.
This trend demonstrates the need for healthcare websites to be mobile-optimized, ensuring a seamless and accessible experience for users.
Generation Z, known for its familiarity with technology, is leading the adoption of voice search. As this generation ages, an increase in their confidence and familiarity with this technology is expected. Therefore, it is important for healthcare professionals to optimize their platforms for voice searches, which are more conversational compared to typed searches.
To adapt to this trend, healthcare websites must align with natural language queries. Additionally, optimizing for mobile devices becomes essential as most voice searches are performed on smartphones. Optimizing for voice-activated devices, which are gaining ground in modern homes, should not be overlooked.
It must be emphasized that voice search is leaving a significant mark on health-related decision making. Health professionals’ proactive adaptation to this trend will ensure a more effective connection with their patients, facilitating their access to relevant information and promoting informed and personalized medical care.
Fuentes:
Marketing trends 2024
Héctor Salinas graduated from CECC Pedregal with a Bachelor’s degree in Marketing and Advertising. He has more than 10 years of experience in the pharma industry developing campaigns and special projects for the main pharmaceutical companies worldwide. He is currently CEO of McCANN Health – Sistemas Integrales. AN IPG Health Company, leading agency in the pharmaceutical industry with products and brands that have leaders in the health market.
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