The store was designed by the architects of the international brand, and NIS 2 million was invested in its opening. It was opened in the format of a store within a store, next to stores of the major super brands, with a separate entrance in the AMOR complex.
The store sells the fall-winter 2022-2023 collection, which includes bags alongside clothing items at prices from NIS 1,300 to NIS 13,500. The Italian fashion house was founded in 1966, and is considered a coveted brand in the world of fashion, and is embraced by fashion and style leaders.
Irani Group is an importer of international fashion brands, with an emphasis on super brands, including Burberry, Valentino, Yves Saint Laurent, Michael Kors and more. Two months ago, the group launched a store for the Polo Ralph Lauren fashion brand in the Ramat Aviv mall, with an investment of NIS 10 million.
AMOR boutique was established in 1994 by Miri Habas and Dana Ungar, and became a complex of luxury brands. In 2018, it was purchased by the Irani Group, which expanded the luxury complex and opened Moncler, Dolce and Gabbana Valentino stores in it.