Families and young people are however “the future of our stations”, according to Dominique Marcel, former president of the Compagnie des Alpes. 499487283/ingusk – stock.adobe.com
DECRYPTION – Almost everywhere in the resorts, luxury chalet real estate projects compete in cachet and personalized services. By forgetting some of the skiers, especially families and young people.
At first glance, the upscaling of the mountain has it all. Many professionals live year-round on income earned between December and April. Customers pay little attention to spending and do not hesitate to come from afar to take advantage of the largest ski area in the world and the joys of après-ski (spa, shopping, bar, etc.).
Prices may increase, but the demand is there, whether it’s dining in a starred restaurant or spending several million euros to buy a second home. Just about everywhere, and not just in the star resorts (Courchevel, Val d’Isère, etc.), real estate projects for luxury chalets, hotels and new residences compete in cachet and personalized services (butler, chef at home, etc.) .
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But this move upmarket forgets some skiers along the way, especially families and young people. Gold, “they are the future of our stations”, insists Dominique Marcel, former president of the Compagnie des Alpes. When all…
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