The Israeli Wigan Nation will sponsor Barcelona

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Gidi Lipkin

Barcelona players (Reuters)

Barcelona players (Reuters)

Barcelona officially announced today (Thursday) the signing of a cooperation agreement with the Israeli company Vegan Nation, under which the local start-up company will be one of the sponsors of the Catalan luxury club until June 30, 2025, as first published in ONE. The deal on the side of Vegan Nation was led by Oscar Investment Banking.

The Israeli company, which includes, among others, partners Adi Zim, Moti Ben Moshe, Uzi Danino, Dodo Ring, Reuven Abelagon and Ron Lubash, engages in connecting consumers with vegan businesses through a dedicated digital currency. The company’s investment according to the contract is estimated at ten million dollars, when the cooperation will be reflected in signs in the stadium areas and in the club’s digital assets, which are followed by about 400 million users from all over the world.

The company, which became one of the club’s sponsors as mentioned above, with its logo appearing on the uniforms of the first team as well as on the uniforms of the women’s team (European runner-up), was founded in 2018 by Isaac Thomas, Yossi Rabi and Shanior Shapira and its purpose is actually to connect consumers, businesses and organizations with the help of Digital wallet and use of digital currency.

the founder, Isaac Thomas Said: “This historic partnership with Barcelona gives both parties a unique opportunity to channel the power, passion and dedication that sport has in the lives of people around the world to make a real impact on our planet. Vegan Nation’s aspirational app and GreenCoin, our inspirational cryptocurrency, aim to to disrupt mainstream consumerism, as working with Barcelona will lead and foster a more environmentally responsible community of individuals and the sport itself, while protecting our planet and shaping our shared future. This partnership is the start of a global campaign where more clubs will join the call and create a real and practical impact for communities ours all over the world.”

Barcelona players (La Liga)Barcelona players (La Liga)

Julie livedBarcelona’s Marketing Director said: “We are pleased to announce a new alliance with a partner whose goal is to connect people in order to move forward to a world that respects its environment more in the future. In addition, this partnership allows us to continue to strengthen our commitment in this area, which is one of the pillars of the program “

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