2023-05-17 21:27:49
The brand announced in February its placement in receivership. In total, 54 employees are concerned “and all will receive proposals for reclassification,” said management.
The ready-to-wear chain Kookaiin receivership, announced on Wednesday the closure of 20 stores by the end of the month, promising “reclassification proposalsto the 54 employees concerned. “It was decided on Friday evening during a CSE meeting to close 20 stores, everywhere in France, at the end of the month, to clean up the accounts.“, indicated to AFP the management, which decided the closures according to”store profitability and performance“. Around 100 stores will remain open. In total, 54 employees are concerned “and all will receive reclassification proposals“, indicated the management, which welcomed the “boom you digital» since the announcement of the receivership, with a 200% increase in online turnover. In February, Kookaï justified its placement in receivership by the “economic difficulties faced by the ready-to-wear sector in Europe, which the Covid-19 crisis has only accentuated».
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A sector in crisis
Created in France in 1983, the brand then developed in Australia in the 2000s, and was bought in 2017 by Australian businessman Rob Cromb from the Vivarte group, which then included Caroll, Minelli, La Halle, Naf Naf, Chevignon, liquidated in 2021. In 2022, Kookaï posted a turnover of 45 million euros, an increase of 18% compared to 2021, but down 25% compared to 2019. ready-to-wear in France has been shaken for several months by a violent crisis, which resulted in particular in the liquidation of Camaïeu in September 2022 and the placement in receivership of Go Sport (largely taken over by Intersport) and Gap France (partially taken over by JD Sports) at the start of 2023.
On February 20, the San Marina shoemaker was placed in compulsory liquidation, dragging 650 employees down with it.
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