Skin tests and gems will be held ahead of the opening of the bathing season at 5 major beaches around the country, with the opening event taking place in Tel Aviv on June 19 as part of the Israeli Skin Cancer Awareness Week events. All tests will be performed by specialist dermatologists and will be open to the general public at no cost.
The test stations will be set up at Gordon Beach in Tel Aviv in cooperation with Ichilov Hospital on June 19, 2002, at Dado Beach in Haifa on July 1, 2222, at Herzliya Beach on July 15, 2222, at Ashdod Beach on July 29, 22 and in Kiryat Haim as part of the cooperation with the association. “Interlocking” during the month of August.
The activity will be conducted by dermatologists from Ichilov Hospital, in collaboration with the Israeli Skin Cancer Association and sponsored by the dermo-cosmetics brand La Roche-Posay.
Melanoma is one of the three most common skin cancers, and is considered deadly among them. Every year, more than 1,500 new patients in Israel are diagnosed with malignant and targeted melanoma, and from that moment on, their lives change, often drastically. These data can be changed, both in terms of preventing the disease, and in terms of improving the treatment to the point of curing the disease.
Ilan Naftali, Director of the Dermo-Cosmetics Division at L’Oreal Israel
: “As part of the social agenda of the La Roche-Posay brand, we are very proud of the collaboration with the Israeli Skin Cancer Association and our relationship with Ichilov Hospital. We believe that through important moves such as these we will be able to raise awareness of skin cancer and explain to the public. Expand the importance of early detection. ”
According to Prof. Eli Schafercher, director of the dermatology department at the Ichilov Medical Center in Tel Aviv, “In Israel, about 160 patients are diagnosed with melanoma each month and about 15 die. This high rate is due to a combination of genetic and environmental factors – fair-skinned population in a sunny geographical area.” That today there are groundbreaking drugs
In the treatment of melanoma, but still, the best way to ‘treat’ melanoma is to diagnose it early: early diagnosis literally saves lives. I call on everyone to get tested and protect their skin from excessive sun exposure. “