Stellantis has confirmed that the new Lancia Gamma will be produced, starting from 2026, in the historic Stellantis plant in Melfi, selected for its production excellence.
Lancia’s return to this plant where, between 1995 and 2003, the second generation of the Ypsilon was produced. This plant, recognized as one of the Company’s centers of excellence, was chosen for its high production quality and for its strategic role in the transition towards electric mobility.
«The new Lancia Gamma represents a fundamental stage in our journey towards the future. It embodies our brand’s commitment to sustainability and high performance, while celebrating the unmistakable elegance that has characterized Lancia for decades. By producing it in the historic Melfi plant, we strengthen our bond with Italy’s rich automotive heritage and advance our vision of an electrified future.” “Gamma will showcase the best of what Lancia represents: innovation, style and a relentless pursuit of ‘excellence”, stated Luca Napolitano, CEO of Lancia.
Opened in 1994, the Melfi plant has long been a key player in global automotive manufacturing and is currently responsible for the production of the Jeep Compass and Jeep Renegade. With its highly automated manufacturing processes and strong focus on sustainability, the plant will continue to play a vital role in Stellantis’ electrification strategy.
This announcement is part of Lancia’s broader relaunch strategy, which includes returning to Europe with a network of over 70 dealers in six countries, including France, Belgium and Spain.
The announcement was made during the Rally 4 presentation event in Balocco, where Lancia announced not only the launch of the Ypsilon Rally4 HF, but also the rebirth of the iconic Lancia Corse division.
The Melfi factory, located in Basilicata, is a symbol of Italian craftsmanship and technological innovation. For years Melfi has represented a cornerstone of national and international automotive production, combining Italian craftsmanship with the most advanced production technologies. The Lancia Gamma will be produced in 2026 in the STLA multi-energy environment, reaffirming Lancia’s commitment to leading the transformation towards sustainable and premium mobility.
The decision to produce the new range in Melfi reflects Stellantis’ commitment to promoting Made in Italy. This decision not only strengthens Lancia’s bond with its Italian roots, but also underlines the importance of investing in local territories to create innovative and cutting-edge products.
The new Lancia Gamma represents another step forward in the rebirth of the brand, after the success of the new Ypsilon, produced in this case in Spain.
Interview: Reviving Lancia - A Conversation with Automotive Expert Dr. Elena Rossi
Time.news Editor: Welcome, Dr. Rossi! It’s a pleasure to have you with us today to discuss Lancia’s exciting plans for the new Gamma starting production in 2026. What does this revival of Lancia at the Melfi plant signify for the brand and the automotive industry as a whole?
Dr. Elena Rossi: Thank you for having me! The return of Lancia to the Melfi plant is crucial not only for the brand but also as a symbolic gesture in the automotive landscape. Melfi has long been recognized for its production excellence, and its selection for the Gamma signifies a strategic move towards integrating sustainability into high-quality manufacturing.
Editor: Absolutely! Luca Napolitano, CEO of Lancia, mentioned that the Gamma embodies a commitment to sustainability and high performance. How important is this shift toward electric mobility for traditional brands like Lancia?
Dr. Rossi: It’s vital. As the automotive industry pivots towards electrification, brands like Lancia must adapt to stay relevant. The Gamma’s design and engineering will likely reflect advanced electric vehicle technologies. This alignment will not only attract environmentally-conscious consumers but also preserve Lancia’s legacy of elegance and innovation.
Editor: Speaking of legacy, Lancia has a rich heritage in automotive design and performance. How do you see the new Gamma honoring this heritage while embracing modern technology?
Dr. Rossi: The Gamma represents a bridge between past and future. It embodies the elegance that Lancia is known for while integrating contemporary innovation. This fusion will appeal to both loyal Lancia enthusiasts and a new generation of buyers who prioritize sustainability. Additionally, the focus on style is essential to attract buyers in a competitive market.
Editor: The Melfi plant has been an important player in global automotive manufacturing since its opening in 1994. What role do you think such facilities will have in supporting the production of future electric vehicles?
Dr. Rossi: The Melfi plant stands out because it has already started to incorporate highly automated processes with a strong emphasis on sustainability. This capability will be instrumental as more electric models enter production. Facilities like Melfi can serve as exemplars for efficiency and environmental responsibility, setting a benchmark for the industry.
Editor: With the new Gamma, how do you assess Lancia’s chances of competing with other electric vehicle manufacturers in the coming years?
Dr. Rossi: If Lancia can leverage its distinct brand identity while embracing electric technologies creatively, it has a good chance to compete effectively. By emphasizing aspects unique to Lancia—such as design heritage, performance, and sustainability—while targeting the electrified future, the brand can carve out a niche market.
Editor: what message do you think this revival sends to the automotive industry about the future of traditional car manufacturers?
Dr. Rossi: Lancia’s comeback is a powerful statement about adaptability. Traditional manufacturers can thrive by innovating with modern values like sustainability while respecting their core identities. This sets an example for the entire industry that it is possible to evolve while honoring the past—a dual approach that can resonate with consumers who value both tradition and progress.
Editor: Thank you so much, Dr. Rossi, for your insights! It appears Lancia’s journey with the Gamma could be a fascinating case study in blending heritage with the future of electric mobility.
Dr. Rossi: Thank you! I look forward to seeing how this unfolds and the impact it will have on both Lancia and the industry as a whole.