The leading Arab channel jumps into the ratings pool

The non-TV TV channel was established in 2012 with the aim of being the dedicated TV channel for the Arab society in Israel. In 2016, after several years of low viewing figures and heavy losses which put the channel on the verge of collapse, the journalist and businessman Basam Jaber purchased all the shares of the channel and within a few years made the channel profitable in 2019. Today the non-TV channel is the most popular TV channel most in the Arab society in Israel, according to a study conducted by the “New Wave” company and commissioned by the Government Advertising Bureau. The survey shows that the Panet media group is the leading media group in the Arabic language, on television, in digital and in print. According to the survey, 23% of viewers in Arab society watch the non-TV channel.