The ‘Leonor effect’ triggers the audience for the 12-O parade

by time news

2023-10-13 20:42:09

The public projection of Leonor de Borbón y Ortiz attracts the majority of the audience and turns it into an upward value for the image of the Royal House, in need of new vigor after the collateral damage caused by the judicial problems of the emeritus king and his transfer of residence to Saudi Arabia.

This month of October is marked in red for the heir to the throne due to its busy institutional agenda and the relevance of the planned events: the flag oath at the General Military Academy of Zaragoza on the 7th; the October 12 parade and reception at the Royal Palace; the intervention at the Princess of Asturias awards next Friday the 20th; and, as a culmination, the oath of fidelity to the Constitution in the Congress of Deputies on the 31st. A round date because it will also coincide with his 18th birthday, his coming of age, in which he will be reunited with his grandfather Juan Carlos I in the family celebration although not in the institutional ceremony.

The first of the events at the Zaragoza Academy already showed the interest that Leonor arouses in public opinion and in spectators. The Spanish Television news special about one of the most relevant events of her military training was the most watched on Saturday the 7th, with a screen share of 22.3% and 845,000 viewers. At some point the broadcast attracted 2,507,000 people.

With this precedent, interest in the princess’s agenda was confirmed again this Thursday with the broadcast of the National Day parade and the subsequent reception at the Royal Palace. At the military parade located on the Paseo del Prado in Madrid, the first-born of the Kings dressed in the Army’s gala dress could be seen for the first time in the box of honor.

The lady cadet Borbón Ortiz monopolized all the spotlights and had a central role in the solemn tribute to those who died in Spain after placing a laurel wreath at the monument with Felipe VI, something that was not planned. Thus, the parade was followed by 48.4% of the audience on La 1 and Canal 24 Horas with 2,526,000 viewers, which means an increase of almost three points compared to the 2022 broadcast and the best broadcast of a October 12 since 2007.

That course, with Juan Carlos I still as supreme command of the Armed Forces, meant, among other details, the last presence of Jaime de Marichalar. In November of that year the dukes of Lugo announced the end of their coexistence. On this occasion, the events of the National Festival have also been conditioned by the negotiation for the investiture of Pedro Sánchez and the controversial amnesty for those involved in the Catalan ‘procés’ as a possible bargaining chip to obtain the support of the pro-independence parties.

At the royal reception, three highly commented images were also produced, such as the kissing of hands with the Israeli ambassador to Spain, Rodica Gardian-Gordon, to whom the Kings and their daughter gave their condolences after the Hamas terrorist massacre last weekend. week. The second moment was carried out by one of the ‘fathers’ of the Constitution, Miguel Herrero y Rodríguez de Miñón. Felipe VI told Leonor who it was. And the third image was the meeting of the heir to the throne with seven cadets from the Zaragoza Academy where they receive training. The presence of these companions was received with enormous joy by Leonor under the relaxed and complicit gaze of her parents.

History of audiences for the parade on La 1

These are the historical data of the audience for the October 12 parade on TVE since 2004:

– Year 2004 (Tuesday): 53.4% ​​(3,421,000 viewers).

– Year 2005 (Wednesday): 50.2% (3,273,000).

– Year 2006 (Thursday): 47.8% (2,702,000).

– Year 2007 (Friday): 48.7% (3,164,000).

– Year 2008 (Sunday): 43.9% (2,818,000).

– Year 2009 (Monday): 45.8% (2,987,000).

– Year 2010 (Tuesday): 35.7% (2,472,000).

– Year 2011 (Wednesday): 33.4% (2,236,000).

– Year 2012 (Friday): 30.1% (1,820,000).

– Year 2013 (Saturday): 27.6% (1,459,000).

– Year 2014 (Sunday): 30.6% (2,020,000).

– Year 2015 (Monday): 39.4% (2,709,000).

– Year 2016 (Wednesday): 34.0% (2,515,000). 37.8% (2,801,000) with Canal 24 Horas

– Year 2017 (Thursday): 37.4% (2,681,000). 40.8 (2,926,000) with 24 Hours.

– Year 2018 (Friday): 35.1% (2,199,000). 39.2% (2,453,000) with 24 Hours.

– Year 2019 (Saturday): 38.4% (2,235,000). 42.3% (2,462,000) with 24 Hours.

– Year 2020 (Monday): 22.2% (1,311,000). 25.2% (1,510,000) with 24 Hours.

– Year 2021 (Tuesday): 39.6% (2,057,000). 44% (2,284,000) with 24 Hours.

– Year 2022 (Wednesday): 40.6% (2,329,000). 45.7% (2,622,000) with 24 Hours.

– Year 2023 (Thursday): 42.9% (2,236,000). 48.4% (2,526,000) with 24 Hours.

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