The love story behind the ‘I love NY’ logo that brought the city out of disaster

by time news

The New York authorities have decided to renew their tourism brand to boost the arrival of new visitors after three years of a receding pandemic

‘I LOVE New York’ logo on one of the city’s many tourist products. ABC

Cesar Cervera

22/03/2023

Updated at 2:30 p.m.

New York is not a matter of one, but of many. The new propaganda slogan of the great metropolis abandons the historic design that has represented it since 1977, ‘I Love NY’, to adapt to more collective times: ‘We Love NY’. A change from the…

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