The Irani Group, led by Roni Irani, owns a franchise for 150 luxury brands in the field of fashion and sports. The last franchise she received was from the sports brand Puma, which, alongside the franchise, opened a flagship store in the Tel Aviv port. Alongside this she owns the franchise for Lewis, Armani, Diesel, Ralph Lauren, Boss, Dolce Gabbana and more.
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According to Irani, “I am not afraid of hurting sales, even after the sky opens. Super brands are not sold abroad at a cheaper price, not even in Dubai or London. In Israel, we are expensive by a maximum of 10% of the reason we demanded upon receiving the concessions to lower the price to Israel, claiming that today through the Internet, prices all over the world are transparent and the products are available for purchase online, and the manufacturers came to us. Today, most luxury brands are in Israel. ”