The Marciano Foundation CEO Explains Price Increase and Competition Strategy

by time news

2024-01-28 19:13:16

The Marciano Foundation asked the CEO the obvious question – why did they raise prices? In response, he replied that “the chain gave the most significant promotions during the Tishrei holidays and made a price revolution on the eve of the holiday. As soon as they ended (October 6), naturally – the prices go up,” he explained.

Credit: Channel 12 News

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Later, Marciano pointed out to Lubushitz that comparing the prices between the chains, they are far from being the most profitable in the market, and he answered her: “In every area we reached, we opened discount stores in every city – from Evan Gvirol, Atlit to Beer Sheva. We lowered the prices and caused price competition.” . He also added that: “The public votes with their feet and comes to buy online. We work according to the standards of the global Carrefour.”
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