Berlin – Briefly, in the case of Gorillas, one could really have asked whether the strikes in the workforce might not have had an effect on the attractiveness of the company after all. Whether the market might not have been interested in something like social issues.
Or whether the great public interest in the poor working conditions of the employees could not have influenced the generosity of the investors. Whether after the massive layoffs of hundreds of couriers earlier this month – despite the promise of delivery service boss Kağan Sümer not to fire anyone for a strike – they could not have attached conditions to the capital. Would have.
Investors reward big words before social issues
But that’s not how it works, at least not in public. Because not only is the one billion dollars that the delivery service sacked in its latest financing round, the largest sum that a non-listed company in the European delivery industry has ever received in a financing round bagged. Bad advertising also does its job.
On top of that, the new capital should conquer the international market, expand the infrastructure, achieve more marketing and an “excellent customer experience”. And the demands of the employees? The aim is to “strengthen and further expand human resources in order to be able to better address the needs of our employees,” says a spokesman. It doesn’t get any more specific.
“We have created something that is bigger than ourselves,” said Sümer to employees in a video call on Tuesday morning. Not a word to those who had been given notice, not a word about strikes and wage delays. What is happening here acts like a warm-up for market supremacy. The investors have decided – for the moment. The market rewards the big words, it doesn’t care about the concerns of employees.