Dana Gilboa started her career as a flight attendant. As part of her role, she visited many places in the world, which made friends and people around her ask her for recommendations. At some point she decided to take all the knowledge she had gained and turn it into a travel blog that would provide the world with all the relevant tips and information.
At the same time, she specialized in marketing, gained practical knowledge in the industry, and everything was ready for the next step – opening a business that would offer strategic consulting for organic promotion on social networks, for companies and large businesses.
In practice, this step was taken mainly thanks to the corona virus. “The global pandemic came and I saw it as a great opportunity for me,” she says. “Everyone was closed and thousands of businesses suddenly became dependent on digital marketing. At that time, millions of Israelis discovered TikTok and thousands joined Instagram. Even before that, I built an infrastructure of 40,000 followers, and after blood, sweat and tears, I jumped into the water.”
Today, she helps business owners and companies leverage their presence on social networks. Meanwhile, she manages social media and conducts workshops that teach businesses how to think strategically and how to increase sales through the network.
Although the business is already on its feet, the beginning was not easy. “The main difficulty was finding my own differentiation. There are strong and well-known players in this field and I tried to find how I could bring a different, special and striking angle. I decided that the values I believe in are my strengths: an emphasis on innovation, creativity and the initial effect – being the first to know about the features In addition to these values, I manage to cultivate a community, which helps me attract people.
“The world of social networks is changing very quickly and it is necessary to constantly have one’s hand on the pulse, and to adapt the advice and training I provide. At first I thought that large companies and business owners knew about all the features, but to my surprise I realized that there are knowledge gaps and few are the people who know how to teach and pass it on My challenge is to make the knowledge I have gained accessible in the most practical way.”
Although Dana lives and works from Tel Aviv, how can she not be satisfied with the surroundings close to her. “I see a mission in promoting businesses in the periphery and bringing knowledge, especially to those to whom these tools are less accessible and familiar. I provide advice and training to businesses and companies from all over the country.”
In conclusion, Dana shares her vision. “My ambition is to continue making marketing tools accessible to business owners – from small businesses to the biggest brands in Israel. I want to show them the power of social networks and the transformation it can make in their lives. Another goal I have set for myself is to hold Instagram and Tiktok lectures to hundreds and thousands of people, and succeed To help them tell the story of their brand and products in the best and most accurate way.”