Marketing networks lie to customers. In recent days we have witnessed a significant wave of price increases that continues the recent waves of price increases, the ones who planted hope among consumers are the marketing chains and responded to the wave of increases and announced that they will refuse to raise prices to the public and will fight the price increases.
The chains admit that they lied: it is impossible to stay with empty shelves
Today (Thursday) it becomes clear that the chains lied to the customers, in the Channel 12 program ‘Savings Plan’ they announced today that senior officials of the marketing chains admitted that they lied to consumers and that they are unable to fight the big companies, the excuse used by those chains is that there are many importers and it is impossible to remain without goods on the shelves and therefore they are forced to surrender to companies.
Shufersal is still being fought
But one company continues to fight, Shufersal chain. Senior executives in the chain claim that instructions were given to increase the private brand inventory, to import more products through parallel imports as much as possible. In addition, Shufersal intends to increase pressure on the companies and prepare signs against suppliers who will not deliver goods and thus explain to consumers why the product does not appear on the shelf. In Shufersal, cities were jealous of the public unrest with each rising wave.