Title: “The Marvels’ Suffers Setback with Projected Box Office Numbers”
Despite the initial anticipation for Marvel’s latest film, ‘The Marvels,’ the female-fronted superhero pic is now projected to see a much lower opening at the box office. Originally tracking to open at $75 million-$80 million, the film is now estimated to only clear $60 million-$65 million domestically. The lowest starts ever for Kevin Feige‘s Marvel Studios.
The film, serving as the 33rd installment in the Marvel Cinematic Universe, is a sequel to the 2019 Brie Larson-starrer ‘Captain Marvel.’ The prior film opened to $153.4 million in North America and earned a massive $1.13 billion worldwide. However, ‘The Marvels’ faced numerous challenges, including the ongoing actors’ strike preventing any promotion or publicity for the cast.
In addition, superhero fatigue in the film industry may have contributed to the film’s low projected numbers. The disappointing performance of DC’s ‘The Flash’ this summer serves as another example of this trend. Interest in seeing ‘The Marvels’ has also diminished, prompting Marvel and parent company Disney to adjust the marketing campaign and issue a new trailer ahead of the movie’s opening.
Starring three female leads and directed by Nia DaCosta, ‘The Marvels’ also introduces breakout stars from the Disney+ series ‘Ms. Marvel’ and ‘WandaVision.’ Despite its unique characteristics, the film is now expected to open with one of the lowest domestic starts for any Marvel Cinematic Universe title.
On an international scale, the film is pacing to open to $60 million for a global start of $140 million, a significant drop in comparison to its predecessor, ‘Captain Marvel.’ The upcoming weeks will determine the final box office numbers for ‘The Marvels’ as fans and industry experts alike observe the film’s reception in the market.