2023-07-18 17:48:06
media agency The Little Factory has announced this Tuesday its integration into the group t2ó, one of the leading global digital marketing and advertising companies. This strategic integration will allow La Pequeña Fábrica to strengthen its position in the market and expand its service offering, offering its clients an even broader range of marketing and advertising solutions in the areas of data, technology and digital communication.
La Pequeña Fábrica is a renowned media agency, specialized in offering innovative and strategic solutions in marketing and advertising. Its ability to deliver tangible results has been fundamental to its growth and recognition in the market. By joining the t2ó group, La Pequeña Fábrica will be able to take advantage of the parent company’s resources and experience to accelerate its growth and enhance its value proposition.
For its part, t2ó, which recently added private equity to its shareholders Aurica Capital, incorporates into its portfolio a company that allows it to be much more competitive in traditional media such as TV, radio o exterior and thus offer integrated communication solutions globally. The objective of this incorporation is to reach national and international brands, with multimedia advertising budgets and where marketing and advertising are decisive for their business objectives. This initiative, which takes place in the Spanish market, will be transferred by t2ó to other markets where it already has a presence, such as Italy, Mexico, Canada or the United States.
“We are delighted to join the t2ó group and to be part of their global network of marketing and advertising companies,” he said. Luis Pineiro, co-founder and CEO of La Pequeña Fábrica. “This integration opens up new opportunities for us to grow and expand our capabilities, while continuing to provide our clients with the excellent service and results that we are known for.”
The Little Factory also will be renamed LPF hereinafter. In addition, the integration will allow the agency to access a greater variety of resources, knowledge and technology, which will multiply its ability to offer innovative and strategic solutions to its clients.
The integration of La Pequeña Fábrica into the t2ó group is an important milestone for both companies and represents a new stage of growth and development. Both entities are excited about the future and the synergy that will be created through this strategic collaboration. By the end of 2023, t2ó will exceed the 10 million euros of Ebitda with this incorporation, with a growth plan to reach 20 million euros by the end of 2025.
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