2023-05-10 14:38:12
Time.news – Digital collections, virtual spaces, new perspectives to better enjoy the Corsa Rosa experience. The Giro d’Italia, in addition to covering some of the most beautiful roads in our country, is this year even more projected towards the future thanks to some innovative products, between collecting and entertainment, born from the collaboration between RCS Sport and VVITA, brand reference point in the Web3 world.
The initiative, accompanied by a campaign entitled ‘In Wonderland3′, is designed to offer users a completely new and immersive way to experience the magic of the Giro. The new digital collections present within VVITA-collections allow in fact to acquire the symbols that have made the history of the Giro d’Italia, recreated in 3D computer graphics and made unique and authentic by the association with the blockchain.
In addition to this, it will always be possible to receive a benefit, such as a digital subscription to La Gazzetta dello Sport, the physical Maglia Rosa and the pass to access the last stage in Rome and follow the riders aboard the official car of the organization. There will also be four jerseys signed by the winners, the subject of an exclusive drop dedicated to the Trofeo Senza Fine which will open at the end of the Giro.
The Metagiro
It also debuts with the collections the Metagiro, the new digital home of the Giro d’Italiaa space that can be explored in 3D that is unprecedented in the world of cycling competitions and designed to expand the boundaries of real experience through the extraordinary tools offered by digital technology.
The Metagiro projects users into a futuristic village that goes beyond the boundaries of space and time, outlining a line of continuity between past, present and future. Inside, a series of constantly evolving thematic areas that will give Giro fans the opportunity to enjoy a series of immersive experiences not only during the 21 days of the race but throughout the year.
The doors of the Metagiro opened in conjunction with the start of the cycling competition. From PC or any mobile device, users will be able to visit the virtual environment to get information on the stages and discover the extraordinary 3D reproductions of the Trofeo Senza Fine, the Maglia Rosa and the other symbolic jerseys.
New thematic areas and new functions will be unlocked over time by transforming the Metagiro in an actual metaverse able to offer increasingly interactive and exciting experiences. It will be possible to create personalized avatars, review the epic moments, enter the Hall of Fame of the champions who have made the history of the Giro, make purchases, take advantage of the gamification elements to acquire unique benefits linked to the Corsa Rosa.
For Paolo Bellino, CEO and General Manager of RCS Sport, “the digital transformation process of the Giro d’Italia represents a priority for our organization and the Partnership with VVITA is proof of this, together, we will be able to reach new audiences and new targets digital, further increasing the notoriety of the Giro d’Italia Brand and offering our fan base innovative digital tools such as the Metagiro.”
Added to this are the declarations of Achille Minerva and Marco Capria, founders of VVITA: “The renewed partnership with RCS Sport allows us to bring the Giro d’Italia more and more into the future. In this sense, the use of Web3 technologies represents a truly extraordinary way to expand the boundaries of real experience, enhancing all the heritage of values that have made the Giro d’Italia an excellence in the world.”
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