‘Art Marketing’ Targeting Art Enthusiasts
Paradise with Pharrell Williams
On the 2nd at 7:30 PM, Paradise City, Yeongjong Island, Incheon. Actors Lee Jung-jae and Lee Byung-hun, and other well-known celebrities gathered for ‘Paradise Art Night’. This event, now in its second year, is establishing itself as the event that announces the beginning of ‘Freeze Seoul’. Freeze Seoul is a global art fair that runs from the 4th to the 7th of this month. It has grown beyond an ‘art market’ where galleries sell their works to become a huge marketing platform for the distribution industry.
The hotel industry’s ‘art marketing’ targeting art lovers who visit Frieze Seoul is hot. This is because many luxury hotels have enjoyed special sales during this week with VIPs from various countries. According to the Hyundai Research Institute’s ‘Analysis of the Economic and Social Ripple Effects of Hosting Frieze Seoul’ report, sales in the distribution, clothing, accommodation, and food and beverage industries during Frieze Seoul’s hosting period from September 2 to 5, 2022 amounted to KRW 2.763 billion, up 44.3% from KRW 1.915 billion in 2021.
Paradise City celebrated Frieze Seoul this year by exhibiting the works of abstract artist Josh Spurling and inviting the artist. Celebrities who visited the event were able to see the exhibition, and the exhibition hall was also opened to the general public on the same day. By 8:30 PM that day, there was a line of visitors waiting to see the exhibition. This is also the first exhibition in Korea for famous pop singer Pharrell Williams in five years. Last year, Paradise City held the ‘Love in Paradise: Banksy & Keith Haring’ exhibition during this period.
Not only Paradise City, but also luxury hotels are directly hosting art exhibitions or offering related packages during the art fair period. There are a total of 14 collaborating hotels listed on the official Frieze Seoul 2024 website. Many domestic 4- and 5-star hotels are located here, including Signiel Seoul, Shilla Seoul, Park Hyatt Seoul, and Chosun Palace.
To celebrate Frieze Seoul, Grand Hyatt Seoul is collaborating with The Trinity Gallery to host a solo exhibition by Korean contemporary artist VAKKI from the 6th to the 26th. On the evening of the 6th, VAKKI will perform a DJ performance here. To celebrate Frieze Seoul, Lotte Hotel is exhibiting Ahn Chang-hong’s representative work ‘Amaranth’.
Reporter Lee Min-ah [email protected]
-
- great
- 0dog
-
- I’m sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news right now
2024-09-03 20:39:34