Apple CEO Tim Cook stated in a conversation with investors that he is aware that there are customers who are willing to “pay more” – on the assumption that they will get the best value for the amount. He stated that “consumers can be convinced to spend more money, the price increase is not a problem”. caused quite a stir.
Journalist Mark Gorman from Bloomberg reported that Apple is considering introducing such a model next year, as part of the iPhone 16 series. The new model is expected to be the most powerful model, and answer to the name “iPhone Ultra”. As expected, Cook did not confirm anything or reveal any details about the device in question.
The ultra model is expected to be stronger than the pro models we know, and to present very significant differences from it. Gorman, who is considered a reliable source in everything related to Apple, noted that the scenario in which such a model will be launched, which will join the other devices in the series, is absolutely possible – although its price will be extremely high.