How angry are people on social media about the wave of price increases for food products in supermarkets? At the Cyabra company, which deals with the identification and analysis of the reliability of information and discourse on networks, they analyzed the posts and tweets on the subject from October 15 to November 27 – and discovered an angry picture.
The first brand tested is Tnuva, and it was found that about 1,600 profiles distributed about 2,400 posts on Facebook and Twitter. On November 14, the day the price increases were announced, there was a 380% increase in the conversation surrounding the company. 90% of the content that contained the word “Tnuva” was negative. 62% of the posts used expressions that included the word “boycott” in its various inflections, and those posts reached about 70 thousand profiles on Twitter and Facebook on the day of the announcement, and about 285 thousand profiles throughout the test.
November 14th was the peak of the negative yield on Tnuva, and in the following days there was a decrease, but on November 22nd – the day the price increase came into effect – a 2,114% increase was recorded in the bush. The post with the highest number of shares called for a boycott of the company. From this Syabra concludes that the number of Israelis who take part in the discourse about the boycott on social networks is increasing, and many of them publish content related to it as the days go by.
Another large company that is in the spotlight is Unilever, which, following its announcement of price increases, started a wave of online protests led by the “Ha-Hasuv” program. Since October 15, about 1,200 profiles have distributed more than 1,600 posts about the company on Facebook and Twitter, with most of the discourse being negative, including calls to boycott the company. The posts of the “pipe” reached more than 905 thousand profiles.
From the analysis of the conversation by day, it was found that the significant peak was registered on November 7, following a call to stop buying Unilever’s Thelma cornflakes. After this date, the discourse decreased significantly, and in Siabra they say that after the publication of many articles in which the damage to the company’s sales was reported, many profiles stopped taking part in the discourse, probably out of a feeling that they had achieved their goal.
Shira Sapir
Industrial Zone
Digital printing comes to the “Hampton” Synagogue in New York: the main synagogue of the Jewish community in Long Island was recently upgraded with a parochet printed in the factories Cornit Digital At the head of the eye, which was placed next to the works of the international glass artist Dale Chihuly. The composition was created by designer Eddie Jacobs, who specializes in designing synagogues.
“Our technology allows artists from all fields to express their creations in the worlds of textiles, and this is also the case with this project,” says Gil Shavit, director of business development in Israel for Cornit Digital, which is traded on Nasdaq at a value of 1.2 billion dollars. “We are happy to take part in a cross-border project This continent, in collaboration with an artist of such stature as Chihuly.”
The space of the designed synagogue in New York / Photo: Courtesy of Kornit Digital
Kornit Digital deals in digital fashion and production technologies. The company’s headquarters is in Israel, and it has offices in the US, Europe and Asia Pacific.
the golden parachute
Shahar Ben Moyal has been appointed CEO of Sunflower, Keystone’s investment arm in the field of renewable energy.
Amir Yeruham was appointed CEO of EMPOWER, which deals with the development and construction of facilities for storing electricity and charging batteries for electric vehicles. The company is owned by Doral Energy, Fenix and Ampa.
Amir Yeruham / Photo: Idan Knafi
Shai Tal, 45, will serve as the manager of the retail real estate division of Shufersal, and as a member of the board. For the past four years, he served as the VP of properties and construction for the Be chain.
Shai Tal, director of the retail real estate department and member of Shufersal’s management / photo: Chen Galili
Ofir Masherki, 49, has been appointed the VP of Marketing for the Nisco Group, which operates in the field of electricity and lighting.
Angelina Yegorenkov has been appointed a captain of the fleet, and will be in charge of the ship Qingdao, which operates on the route from the Mediterranean Sea to the east coast of the USA.
Merav Ben Shimol will serve as CEO of Eshkol West Galilee authorities.
good news
Donate hair. The Pantan company and the Zichron Menachem Association will hold the annual hair donation campaign “Braid of Power” at the beginning of December. The cooperative makes it possible to distribute wigs to women with cancer of any age, while in the past the association gave wigs to young women up to the age of 24. In addition, Pantan donates to Zichron Menachem and its wig factory about a quarter of the brand’s annual marketing budget.
Promote social change. The “Dror” prize for social change was awarded to three social organizations: “Fake Reporter”, a research project to combat malicious activity on the Internet; “Shavim” association for occupational rehabilitation, which offers employment solutions for people with mental disabilities and occupational rehabilitation for the mentally disabled and special needs; and the “lobby” for the fight against sexual violence, which deals with changing the legislative policy concerning the systemic treatment of victims of sexual violence in Israel. The total prize money for the three Agons is NIS 45,000.
The Dror Prize is a social initiative in memory of the late advertiser Dror Sternshus, who died 13 years ago from cancer. This is the 13th year the prize is awarded to people or organizations that have promoted a social issue in the public and media discourse. The jury includes the former Director General of the Ministry of Finance, Yarom Ariav , the former president of the University of Haifa, Prof. Aharon Ben Ze’ev, the journalist and social activist Anat Sargosti, the psychotherapist Ora Stiva, and Michal Strenshus, Dror’s widow.