With the unveiling of the Type 00 concept car, the hype surrounding Jaguar’s rebrand reaches a temporary peak. Yes, everything new. But also: Yes, it is a Yes.
Oh, what everyone was snorting and complaining about! The new Jaguar teaser video is “woke” and has nothing to do with Jaguar.
Regardless of what everyone thought of the teaser video, the truth is that Jaguar needed to drum up interest in its rebranding and repositioning… At a time when Jaguar isn’t making any cars (!). They have achieved this - more successfully than almost any previous advertising campaign. Yes, this is about “brand awareness” and brand exposure and “identity” – all that stuff for the wishful advertising industry that hates self-proclaimed “real” car fans. But, as I already mentioned in the comment linked above: Sorry to break it to you, dear car nerds, but in this case you are irrelevant.You don’t need to reach out to people who love the Jaguar brand but don’t buy the cars. (Likewise that ”real” car fans love the Porsche brand because of the 911, the best sellers of this supposed sports car manufacturer are the Macan and Cayenne SUVs.)
Now the concept car is here:
At frist glance you can see: Yes - everything is new. But also: Yes – it’s a Jag.
“A Jaaaaaaag,” as old “Top gear” presenters Clarkson, Hammond and May would say.
That means: a little naughty. A little villainous, even. But so desirable.
The name indicates that it is intended to be a complete reboot. Type C, type D, Type E, Type F…Type 00.
And yet there are some similarities with the unveiling of the E-Type back in 1961 at the Geneva Motor Show: the profile with the extra-long front hood, for example. Or that light opalescent blue,which was a typical color of the early E-Types.Jaguar calls the color “London Blue”. The second car shown is painted in “Miami Pink” – no doubt it should continue to fuel the anti-awakening debate. The choice of color is not unreasonable, as pastel pink is the color associated with Miami, where the car is being launched.
Image: youtube
The design details are extremely ostentatious, starting with the massive 23-inch wheels. And of course: butterfly doors (because an unwritten law says that all concept cars from the 1970s must have them). The tailgate is called a “pantograph” and is hinged to the side (another E-Type detail). A generous amount of brass is used on the inside, including a 3.2m long central strut, which of course can get in the way if you want to hug each other lovingly.
Image: Jaguar
Not many technical details are known - the segment is highly likely to have the usual impressive EV performance.It aims for a range of 750 km - thanks to a deep partnership with the developers “Battery Intelligence” at Elizabeth. But ultimately this is not (yet) critically important, as this is of course a concept car. Regarding design statement. An declaration about the direction the design language will go in the future.
Image: Jaguar
But the course is already set. There will reportedly be three different production variants, starting with a four-door sedan that will launch in 2026.
Everyone who screamed and shouted murder and cried “go woke or go broke” (yes,I mean you,dear watson commenters) that is from the self-centered,highly subjective position of the audience,which shows,though,the current state of the market. of parent company Jaguar Land Rover Ltd. entirely ignore: In 2019, JLR sold 660,000 cars per year, but made no profit. By 2023 the volume has fallen to 300,000 units, but with a positive balance.Forbes.com Sea Range Rover and Land Rover models now make an average profit of $25,000 per car.but not the Jaguar models. Also, in 2023, the Range Rover, Range Rover Sport and Defender models accounted for around 80% of all JLR sales. Jaguar was still a net drain on resources and was making a loss per vehicle. In the “Reimagine” strategy announced in 2021 and coming to fruition in early 2023, it was envisioned that Jaguar would end all sales of combustion engines and restart as an electric car manufacturer onyl. And: repositioning in the upper luxury class.
Jaguar’s advertising strategy, which made more conservative circles froth with anger, was bold, even risky.But finally hypothetical, as long as there was no car. Now we have one. One that the whole world is talking about now. So
17 car designs that were as polarizing as the Tesla truck
With the Tesla truck we get a design that hits like a bomb. In the annals of automotive history you can always find design premieres that caused a sensation and were quite polarizing. Any examples? Please: Alfa Romeo BAT 9 (1955)
– BAT stands for Berlinetta Technical Aerodynamics. The car was a study in slipperiness; the great aesthetics are just a bonus, so to speak.
I’m making Gigi Hadid’s vodka pasta… but someone else created it
Lara and I are fucking other people again. And I thought, why not go back into the game with a professional sexologist and dated.
I think the foray into monogamy opened new doors for me. Or my euphoria about being able to sleep with other people again is contagious. Or, the third option, everything is the same before, but as I have been “out” for a while now, I feel that everything is different. Just like when you travel, you suddenly understand the toilet at home in a completely different way.
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How does the Jaguar Type 00’s marketing strategy aim to attract a younger audience?
Interview between Time.news Editor adn Automotive Expert
Time.news Editor: Welcome to this exciting edition of time.news! Today, we have the pleasure of speaking with leading automotive design expert, Dr. Emily Carter, to discuss Jaguar’s recent unveiling of the type 00 concept car. Dr. Carter, thanks for joining us.
Dr. Emily Carter: Thank you for having me! It’s a pleasure to dive into this fascinating topic.
Editor: Jaguar’s rebranding with the Type 00 is quite the buzz. What are your impressions of the car and how it signals a new direction for the brand?
Dr. Carter: The Type 00 represents a bold leap into the future for Jaguar.The design is fresh and innovative, while still retaining elements reminiscent of classic Jaguar styling. It’s a brilliant blend of nostalgia and modernity, which is essential when rebranding.
Editor: You mentioned nostalgia. Could you elaborate on the specific design elements that link the Type 00 to Jaguar’s heritage?
dr. Carter: Certainly! The long front hood and the sleek profile are clear nods to the E-Type – a design icon in the automotive world. The “London Blue” color is another throwback, reminiscent of the early E-Types. Jaguar masterfully balances the pride of its legacy with a contemporary vibe.
Editor: There’s been contention regarding Jaguar’s marketing strategy, especially with the recent teaser video being labeled “woke.” What’s your take on this?
Dr. Carter: It’s a reflection of evolving times within the automotive industry. While traditional car enthusiasts may feel alienated by the new brand messaging, Jaguar is making a conscious effort to broaden its appeal. The goal is to attract a more diverse audience, who may not necessarily identify with the ‘real car fans’ stereotype.
Editor: Interesting perspective! The new colors, particularly “miami Pink,” have caught attention. What do you think about the marketing implications of these choices?
Dr. Carter: Color choice is strategic. Pastel pink not only fits the Miami vibe but also taps into modern cultural conversations around identity and expression.It’s not just about the car; it’s about lifestyle branding. By integrating such colors, Jaguar positions itself as a progressive brand, appealing to a younger demographic.
editor: And what about the technical performance aspects of the Type 00? There’s talk of an extraordinary range expected.
Dr. Carter: Yes,the projected 750 km range indicates that Jaguar is aiming to compete robustly in the electric vehicle market. While the technical details are still under wraps, the collaboration with Battery Intelligence suggests a commitment to cutting-edge technology. Even if it’s a concept, it sets the stage for future production vehicles.
Editor: The design features, from the ostentatious 23-inch wheels to butterfly doors, signal a very bold direction. Is this a trend we can expect more brands to follow?
Dr.Carter: Absolutely. concept designs frequently enough push boundaries. As brands like jaguar aim to revitalize their identities, we can anticipate more daring design choices emerging across the industry. It’s about making a statement, and the Type 00 surely does that, inviting excitement and intrigue.
Editor: Before we wrap up, what do you think the future holds for Jaguar following the Type 00’s unveiling?
Dr. Carter: The Type 00 will undoubtedly serve as a catalyst for new designs and models. If Jaguar continues on this path of innovation and engagement with a broader audience, it could redefine its identity in the automotive market. The potential is tremendous if they successfully blend their classic roots with this fresh, modern appeal.
Editor: Thank you, Dr. Carter, for your valuable insights! It’s an exciting time for Jaguar, and we look forward to seeing how the Type 00 influences the brand’s future.
Dr. Carter: Thank you! I’m excited to see how this unfolds as well.
