Xiaomi announced the launch of the all-new Xiaomi flagship 12 series for global markets, on March 15, 2022, comprising of two flagship devices: Xiaomi 12 Pro and Xiaomi 12. The series will be available soon in Tunisia.
Designed to provide users around the world with a modern video studio and entertainment power, the Xiaomi 12 series brings breakthrough developments in Xiaomi’s AI algorithm, leading processing power and a high comprehensive experience.
Take cinematic photos at any time. The Xiaomi 12 Series allows users to record studio-quality footage in any scenario, be it difficult lighting conditions or moving objects. All three phones feature a range of professional triple cameras for versatile photography, with a 50MP wide-angle main camera, with 8K recording capabilities on the Xiaomi 12 Pro and Xiaomi 12.
The Xiaomi 12 Pro features a 50MP high-end Triple Array, which includes a Sony IMX707 ultra-wide main sensor. This sensor is capable of capturing large amounts of light and provides advanced imaging capabilities with faster focusing speeds and increased color accuracy. Xiaomi 12 has a 13MP wide-angle camera, as well as a 5MP Telemacro camera, to capture life from different perspectives.
In addition to the great hardware, Xiaomi 12 Pro and Xiaomi 12 are also developing Xiaomi’s own AI algorithms. These innovations make it easy for users to record every moment the way they want it.
More than ever, even with faint or moving targets. Xiaomi ProFocus intelligently recognizes and tracks objects, preventing blurry or blurry shots of moving or obscured subjects. These advances also include eye and face autofocus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even in extreme low-light conditions, which means atmospheric and moody shots are clearer than ever.
Available on all three devices, AI One-Click Cinema offers plenty of creative options for editing breathtaking videos, such as Parallel World, Freeze Frame Video and Magic Zoom modes.
Leading handling, unparalleled performance and energy efficiency
Leading experience requires leading performance. The Xiaomi 12 Series features the advanced Qualcomm® SnapdragonTM mobile platforms. Both Xiaomi 12 Pro and Xiaomi 12 feature the Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced phone.
Built on a 4nm process, this processor increases GPU graphics display capabilities by 30% and power efficiency by 25% compared to the previous first generation. All three devices are equipped with exceptional UFS 3.1 upload and data transfer speeds, as well as LPDDR 5 RAM for memory speeds of up to 6400Mbps. For an optimal product experience, the Xiaomi 12 series includes high-performance cooling systems, enhanced by an extra-large vapor chamber and multiple layers of graphite to provide advanced cooling capacity.
Upscale entertainment experiences everywhere
Xiaomi 12 series not only allows users to capture every moment in great detail, but also let them relive those moments in amazing detail through a great entertainment experience.
Both devices offer a lifelike display on an AMOLED Dot display rated A+ by DisplayMate and with TrueColor support. For added peace of mind, the screen features scratch-resistant Corning® Gorilla® Glass and supports Dolby Vision®, the industry-leading imaging technology that brings your content to life with vibrant color and detail. Xiaomi 12 series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display certified, which indicates the attention given to users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines the home screen with ultra-smooth viewing, scrolling, swiping and sliding. The energy-efficient 6.73″ WQHD+ display leverages Adaptive Sync Pro to intelligently adjust the LTPO’s dynamic display between 1Hz and 120Hz based on content.
Xiaomi 12 offers the most colorful Xiaomi smartphone screen to date, with more than 68 billion colors on 6.28″ HD screens. Both feature 120Hz Adaptive Sync, for a high-resolution, vibrant, flicker-free display that conveys every detail.
No truly cinematic experience is complete without professional sound quality. The Xiaomi 12 Series features Harmon Kardon audio and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism in all your favorite entertainment. The Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two tweeters – deliver crisp detail and cover an impressive range of sounds. Xiaomi 12 provides balanced stereo sound, ideal for immersive games or videos.
To further improve the core user experience, the Xiaomi 12 series includes MIUI 13, which was released globally earlier this year. The update includes faster storage, higher background processing efficiency, smarter processing, and longer battery life. New features for the improved experience include Xiaomi’s exclusive liquid storage, small memory, targeted algorithms, and smart balance.
Next-generation charging
To make sure that the Xiaomi 12 series delivers professional all-day movie and entertainment experiences, the devices feature next-level speed and charging security. The Xiaomi 12 Pro features 120W Xiaomi HyperCharge charging. With a 4600 mAh battery fully charged in just 18 minutes in Boost mode, Xiaomi 12 Pro offers next-generation charging capabilities that meet user requirements2.
Xiaomi packs 12 4500 mAh batteries in compact cases. Both devices support 67W wired turbocharging for fast operation. Both Xiaomi 12 Pro and Xiaomi 12 support 50W wireless charging and 10W reverse charging. Xiaomi 12 Pro and Xiaomi 12 both benefit from Xiaomi Adaptive Charge, an intelligent charging algorithm that learns and adapts to charging habits, extending battery life.
Leading capabilities combined into an iconic design
These pocket-sized portable studios fit comfortably in the palm of your hand thanks to the iconic user-centric design of the Xiaomi 12 series. Slim high-capacity batteries and narrow peak gap save valuable space in the device. The 6.73 inch Xiaomi 12 Pro display is framed in an elegant center frame with advanced 3D curves. Meanwhile, the Xiaomi 12’s 6.28-inch screen is just 69.9mm wide and has smooth curves for the perfect Fit3. All three devices are available in grey, purple and blue.
Availability in the Maghreb market
The Xiaomi 12 Pro is available in Morocco with a capacity of 12 GB + 256 GB and will be available soon in Tunisia.
The Xiaomi brand has been present in the Tunisian market since 2018. In addition to partnerships with more than 1,000 customers between retailers and wholesalers across Tunisia, Xiaomi is actively expanding its network through mobile operators and online distributors to increase the availability of its products in the maximum number of points sale. Xiaomi’s ultimate goal is to establish many Authorized Xiaomi Stores across the country. Committed to bringing the best in smart technology to Tunisia, Xiaomi is ready to expand the range of smartphones, AIoT and 5G technologies over the coming months. Xiaomi’s goal is to provide Tunisians with the smart and innovative solutions they need to live a better life.
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