Time.news – Innovative, minimal, elegant and aimed at the new generations. Inter today presents the new logo that will be used starting from the 2021/22 football season. The crest plays with the initials of the club name – the letters “F” and “C” disappear – while “I” and “M”, acronym of ‘Inter Milan‘which refers to the English expression “I’m”, to emphasize the sense of belonging of the fans.
“Inter renews its visual identity to open up to an increasingly digital and aesthetic-conscious public – reads the Nerazzurri’s website – to reach global targets and different age groups, to establish itself as a cultural and sporting icon “.
The goal is to make the Inter brand recognizable not only for the fans, but also to allow a younger and more international audience “to identify with the values of inclusion, style and innovation that have characterized Inter since its foundation”.
The new logo is presented as a modern reinterpretation of the historic symbol of the club, in a lighter and more minimal form, in continuity with the original version but more suitable to integrate into the era of entertainment.
The focus is on the letters I and M, maintained in the layout designed by Muggiani and crowned by the classic double circle as per the Nerazzurri tradition. The letters F and C remain instead in the name and identity of the Club: FC Internazionale Milano. The graphics of the logo are thus lightened and, conceptually, the areas in which Inter can develop are expanded: Football Club but not only.
The colors remain those chosen on the night of March 9, 1908, made more vibrant and bright. The creation of the new logo was entrusted to the Bureau Borsche team, one of the most important graphic design studios at an international level. The current logo will be used on the jerseys until the end of the championship, only to be replaced with the advent of the new sporting season by the new lines.
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