2024-04-02 23:22:23
With the arrival of new technologies, companies seek to adapt to them to exploit their potential. That is why MGID transformed its platform to take advantage of all the potential there is within internet advertisingand thus, help the positioning of all its clients.
With growing expansion to various regions of the world, Linda Ruiz, Regional Head of Division in Salesen de MGIDspoke in an interview with 24 Hour Daily about the importance that digital marketing has today, but above all, how they managed to develop a work scheme that allows them to meet all the needs of their clients.
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“What we do within the platform is to use an algorithm that identifies the behavior of users within the page, that’s when you know people’s behavior and show them what they are looking for. This not only represents an increase in reach, but also a generation of Leeds for the client,” Linda said about the platform’s operating system.
Two markets, one objective: Internet advertising
After boarding to Europe and arriving to Latin American countries such as Mexico, Colombia, Argentina or PeruMGID established an effective working method to meet the needs of its clients, regardless of whether they are involved in the commercial sector or not.
🔍 Social media landscapes can shift unexpectedly, as Meta Platforms winds down its authorized sales partner program by July.
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According to her, the agency not only receives proposals from companies or SMEs for its positioning or exploitation of Internet advertising, but also for mediawhich seek to monetize and expand their reach in terms of the number of users who visit their web pages.
“Working with the media is different, because they do not seek to generate leads or sell a product, they seek to increase their presence on the web, in addition to increasing their range of reach in terms of number of visits and making profits from the advertising spaces on their pages,” Linda explained.
Artificial intelligence as a new marketing tool
Lastly, and knowing that the digital marketing industry is one of the most benefited With technological innovations, Linda revealed to Diario 24 Horas that the arrival of artificial intelligence has come to change the paradigm within the medium.
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Although the fact that they could be replaced initially caused fear among workers, the agency understood that This tool provides unmatched support and has allowed the tasks and objectives to be achieved in a better way within its platform.
“The platform uses artificial intelligence first with the way in which it reaches or makes this approach to users through contextualization. We are one step further from reaching the user in a more specific way“It also does it in a more accelerated way, so it also improves times,” he concluded.
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2024-04-02 23:22:23