2024-07-29 18:57:10
Because of the partnership between Coca-Cola and the Paris Olympic Games, the country sells an official water product that did not start in France, but in Belgium. The Chaudfontaine Company needs reinforcements to deliver the 7.2 million bottles produced for this edition of the Games.
Spring can also be a source of work, but not with Coca-Cola. Franceinfo assures that, according to its statement, this is the first which “will be exceptional”.
It was a surprising choice to have made for the French edition of these Games, which would have generated a lot of ink even before it began. The official water is not French, but Belgian. The Chaudfontaine brand, which has not yet been marketed in France, arrived in total until the deadline of Wednesday July 23 to ensure the opening ceremony. Even if France has ten sources of natural mineral water, as the French media points out, the Coca-Cola group does not have them. However, the latter who is the distributor of drinks for this edition of the Olympic Games, wants to opt for the Walloon brand. In order to exasperate the situation, the director of the Chaudfontaine site, Achmed Boumrah, insists that it is “one of the closest mineral springs” to the French capital, regardless of the border.
This water is distributed on the official competition grounds, for athletes, officials and guests.
Walloon Water, originating from the region of Liège and a subsidiary of the club since 2003, uses education to avoid any scandal. In addition to being as close as the crow flies, you want to show your commitment to reducing your CO2 emissions. From the end of 2021, it has been CO2 neutral by using “100% renewable electricity” which compensates for the “reduction in the use of fossil fuels”. Therefore, although the source is not in France, the ecological impact will not be greater. Also, even carrying bottles are intended to be environmentally friendly. In fact, it will be done by using trucks running on biogas and soon, hydrogen. To drive the point home, the bottles are made from recycled plastic or recycled glass.
Arguments that are well adjusted to make the integration smooth in France, for this important time that is the Paris Olympic Games.
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