The owner of Kirieshek will buy brands of Calve mayonnaise and Baltimore ketchup :: Business :: RBC

The KDV group, a producer of Yashkino waffles and Kirieshki crackers, buys from the Unilever concern the production of sauces in Tula and the brands Calve and Baltimore. The concern decided to focus on the production of dry seasonings and ice cream

Photo: Andrey Lyubimov / RBC

The British-Dutch concern Unilever will sell the brands of sauces Calve and Baltimore to the Russian manufacturer of snacks and confectionery – KDV, according to a joint statement of the companies received by RBC.

The deal has not yet been closed, the parties are in the process of signing legal documents, said a representative of the Russian office of Unilever. As part of the agreement, KDV will acquire production in Tula, the Baltimore brand, and will have the right to dispose of the Calve brand in Russia and the CIS.

The goal of the sale of the Calve and Baltimore brands is to increase business performance and “maintain product quality and customer loyalty,” explains Unilever in the message. The concern intends to focus on the production of ice cream and dry seasonings.

In turn, after purchasing the plant in Tula, KDV intends to maintain its profile, modernize and expand.

The Unilever concern is one of the world’s largest manufacturers of consumer goods: food (Knorr and Lipton), cosmetics (Dove, Ax), household chemicals (Cif, Domestos).



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