2023-05-27 14:42:38
He Madrid Real Estate Show (SIMA) closes its doors this Saturday after four days in which it has had the presence of the main executives of the sector and where the companies have been able to present their offer of homes for sale, more than 15,000, half in the Community of Madrid and the rest, mainly in coastal areas. The organization makes a positive assessment of this edition, the twenty-fourth, which was attended by 150 professionals who exchanged views on the Housing Law that has just entered into force, the macroeconomic prospects that augur a stabilization in housing growth and the challenge posed by the decarbonization of the sector.
More than 300 companies have presented their business models, from innovative startups, such as Nash21, which digitizes rental contracts, or Urbanitae and Fellow Funders, crowdfunding companies that bring investment closer to individuals, to traditional developers, such as Metrovacesa or Neinor Homes, and companies linked to construction, such as Porcelanosa.
The managers present at the fair have vindicated the role of a sector that accounts for 6% of gross domestic product (GDP) of the Spanish economy. “Real estate is the sector of sectors. We are 6% of the gross domestic product, but the entire spectrum that revolves around it is enormous,” said Juan Antonio Gómez-Pintado, president of the promoter Vía Ágora and of the Association of Promoters and Builders from Spain.
“Along with the stock market and bonds, it is the third market, and savings are allocated to it because it produces a return that beats inflation in the long term and has less volatility,” defended Mikel Echavarren, president of the consulting firm Colliers.
“We contribute a lot because we are related to other industries, such as mobility or energy. Our sector has an unfairly bad reputation, but In few professions is it so easy to align the interests of the companies with the vital objective of working for society or the planet“, stressed Anna Gener, CEO of Savills Barcelona and member of the Editorial Committee of THE NEWSPAPERof the Iberian Press Group.
SIMA valuation
Pablo Rodriguez-Losada, Commercial and Marketing Director of the promoter Aedas Homes, makes a positive assessment of the fair. “Our goal at SIMA was to increase our network of contacts and learn from what the competition is doing, in addition to selling homes,” he said.
Rodríguez-Losada acknowledges that the organization was right to focus on the small investor, who buys one or two homes to rent, because it has been perceived that this type of buyer is on the rise. According to the organization, most of the attendees were potential first-time homebuyers.
The founder and president of Impact Homes and Grupo Ferrocarril, Raphael Gonzalez Cobosone of the managers present for more than a decade, defends that SIMA is the starting point to formalize meetings that end up culminating in sales.
Miguel Cardosochief economist at BBVA Research, highlighted that there is a reduction in home sales and in the number of mortgages granted which began in the second half of the year. Assisi ColominaAcciona’s director of real estate development, commented that “the sector is healthy and supply is well below demand and, looking to the future, it is necessary to focus on meeting that demand.”
Outside the residential market, managers of large investment funds and consultancies placed data centers as the real estate asset of the future and they defended the future of the offices, which will not close due to the boom in teleworking.
awards
On the other hand, the real estate developer Aedas Homes has been awarded in the 20th edition of the Asprima-SIMA 2023 Awards in the category of ‘Company with the best ESG progress’ and has obtained a special mention for the ‘Best business initiative in innovation’, reports Europa Press.
The awards, promoted by the Association of Real Estate Developers of Madrid (Asprima) and Planner Exhibitions, organizer of SIMA, have recognized the real estate developer in two of the ten categories by highlighting its ESG Strategic Plan 2021-23 and its omnichannel experience industrialized in the commercial process.
In the category of ‘Best real estate action in housing’ the prize went to ‘Our Shelves Homes’, by the developer Our-Shelves-Houses SC Madrileña and the architects SUMA arquitectura. The mention has been for ‘Skyline Madrid’, a project by Stoneweg and the architects Touza Arquitectos.
The award for the best non-residential real estate project went to ‘Caleido’, the fifth skyscraper in the Castellana Business Area, designed by the architects Fenwick Iribarren Architects and Serrano Suñer Arquitectura.
He ‘Best urban regeneration project’ It has been the integration of the railway in Logroño, by Logroño Integración del Ferrocarril 2022 and the architects Ábalos + Sentkiewicz. The mention has valued ‘Urban Regeneration and Renewal of the San Antón neighborhood of Elche’, by PIMESA and the architects Luis Alemañ and Luis Carratalá and Diego Carratalá, from Carratalá Arquitectos
The Madrid urban development of ‘Valdecarros’ has been chosen as ‘Best urban development’, while the best product/service marketing campaign for real estate companies has been for ‘Vitamin Home by Culmia’, from Culmia. The prize for entrepreneurial initiative in innovation has gone to ‘Nash 21’ and ‘Viviendea’ has been chosen as the best real estate startup. For its part, Lugnum Tech, with ‘Women build’, has stood out as an initiative in formation.
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