2023-05-12 12:00:52
Elon Musk will step down as CEO of Twitter in a few weeks. Since the tycoon’s arrival at the property and management, at the end of 2022, the social network has undergone a radical transformation, both in operation and in business. At ABC we explain everything you need to know to understand the decision of the South African tycoon to step aside and hand over the reins of the company to someone else.
Was the departure of Elon Musk expected?
Elon Musk already warned a few months ago that he would stop being the CEO of Twitter at the moment he found a person “dumb enough” to want to take over the position. The tycoon made the announcement after launching a Twitter poll in which the majority of participating users invited him to resign.
Why is he really leaving?
Surveys aside, the businessman recently acknowledged in an interview with the ‘BBC’ that the months he has been in charge of the social network have been “very stressful” and that the experience has been “very painful”. The enormous workload required to get the application off the ground has meant that many times he has stayed the night at the company’s offices.
Who will succeed him?
Elon Musk has only made it clear in his tweet that it will be a woman. The American press takes direct aim at Linda Yaccarino, current head of publicity for the media company NBCUniversal. The executive would be interested in the position and the tycoon willing to deliver it to her.
When will the new CEO arrive?
According to Musk’s tweet, the relief will take place in the next six weeks.
What role will Musk play in the new Twitter?
Elon Musk will serve as the app’s president and chief technology officer, as well as owner. Social media experts consulted by ABC do not expect the executive to give up all his power in the company. Simply, he would be looking for a person to whom to delegate part of the day-to-day work and “a kinder face« to help reach agreements with advertisers and other companies. What is missing
What situation is Twitter in?
Twitter is in the most delicate moment of its entire history. Since Musk’s arrival at the property, the advertising business has plummeted. As the tycoon recently recognized his employees, the real value of the ‘app’ is just half of the 44,000 million that he paid at the time to take over the property. Given this, the fact that Yaccarino, a seasoned executive in the advertising business, becomes the new CEO of the social network makes a lot of sense.
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