2024-02-11 07:17:31
Source: Trend International Information Agency
The region of Central Asia and Azerbaijan is one of the leading regions in terms of innovation development.
Christina Dorosh, vice president and regional manager of Visa in Central Asia and Azerbaijan, announced this in an interview with Trend, Day.Az reports.
According to her, the Visa team is making efforts to ensure that the development of digital payments, stimulating innovation and technology, constantly progresses in Central Asia and Azerbaijan.
“Countries in our region are heterogeneous in terms of the level of digitalization development. This is due to various reasons. At the same time, our region is rightly considered one of the leaders in terms of innovation development. There is practically no payment technology that is not represented in Central Asia and Azerbaijan. For example , in Kazakhstan we launched the Request to Pay service on Visa Direct. This was the first launch of such a service in the world. The service allows you to request a money transfer from another bank client or split an account.
For example, I can send you a request in the mobile application and you will receive a message: “Christina asks to transfer 10 dollars. Yes or no?” If you click the “Yes, transfer” button, a transfer transaction based on Visa Direct is formed, and money is sent from your account to mine,” says Christina Dorosh.
In her opinion, this is a very interesting use of technology, especially when it comes to transfers between individuals, for example, when distributing a joint account among friends. As the speaker notes, the company also offers solutions for private entrepreneurs.
“If we consider this technology more broadly, its application can also be revealed in the Customer to Business (C2B) formula – this is an opportunity to limitlessly develop micro- and nano-businesses. This applies to people selling content, bloggers, as well as those who offer products on social media. networks or engages in other small businesses. If an entrepreneur has a Visa Business card, he can accept digital payments, expanding the horizons of existing acceptance channels through a POS terminal. The Visa Business card becomes a payment acceptance point without the need for additional devices. This opens up significant opportunities for moving forward so that the hundreds of thousands of people who are building their small businesses today can do so digitally,” added the Visa vice president.
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