The reputation suffers
It may be fun for some to make the ÖFB boss public as a scapegoat, sometimes for lying – but that does not lead to a solution. Rather, the image of the association, which has a good international reputation, was seriously damaged. Is that what Rangnick wanted too? The 66-year-old, who has been in office since June 2022, would also be in line. In September, when “Krone” asked him, he explained that “I am completely busy with the national team”. He recently complained that no one had spoken to him about a possible expansion of competences in the ÖFB. “Someone else knows about it,” said an insider. It is well known that Rangnick likes to push the pace. However, without cooperation it will not work in the future either
Interview: The Impact of Leadership on the ÖFB’s Reputation with Football Expert Dr. Anna Huber
Time.news Editor (TNE): Welcome, Dr. Huber. Thank you for joining us today to discuss the recent developments surrounding the ÖFB and its leadership under Ralf Rangnick. There have been concerns about the organization’s reputation. Can you explain how Rangnick’s role has contributed to this?
Dr. Anna Huber (DAH): Thank you for having me. Ralf Rangnick has certainly brought a lot of experience to the ÖFB since he took over in June 2022. However, there is a cloud of discontent brewing, particularly due to his leadership style and communication approach. His focus largely seems to be on the national team without addressing broader organizational issues, which has led to an erosion of trust both within the association and among fans.
TNE: That’s a troubling situation. The article mentions that Rangnick feels he hasn’t been consulted about a potential expansion of his role. How might this lack of collaboration affect the ÖFB moving forward?
DAH: A lack of collaboration can have significant repercussions. If key leadership figures like Rangnick feel sidelined, it hinders their ability to influence decisions that could enhance the national team’s performance and the ÖFB’s reputation. The success of any football organization relies heavily on teamwork both on and off the pitch. Without cooperation, we may see continued struggles and a potential decline in morale.
TNE: You mentioned the impact on the ÖFB’s international reputation. How important is this reputation for an association like the ÖFB, and what steps should they take to repair it?
DAH: The ÖFB has historically maintained a strong international presence, which is crucial for attracting talent, sponsorship, and fans. To repair its reputation, the association must prioritize transparency and engagement. This could involve open discussions with stakeholders, a review of leadership roles, and establishing a robust communication strategy that emphasizes unity and a shared vision for the future.
TNE: It seems communication is a recurring theme. What practical advice would you give to football organizations in similar positions?
DAH: First and foremost, they should prioritize internal communication. Leaders should actively seek feedback from team members and fans alike. Second, establishing clear roles and responsibilities is vital. Everyone needs to know their part in the wheel. Lastly, they should engage in regular public relations efforts that promote their achievements and plans to rebuild trust. Engaging stories about the players and positive initiatives can help shift public perception.
TNE: Thank you, Dr. Huber, for your insights. The conversation around leadership and reputation in football is critical, especially for organizations like the ÖFB that strive for excellence on an international scale.
DAH: My pleasure. It’s important for associations to remember that reputation is built on actions and communication. With the right steps, the ÖFB can turn this situation around and reinforce itself as a leading force in football.