2023-09-27 21:54:04
Driven by the “foodtech” wave, the young company raised more than 40 million euros between 2015 and 2017. Postmodern Studio / stock.adobe.com
NARRATIVE – In receivership since May, the platform was saved from liquidation by its competitor La Belle vie. A new chapter opens for the former start-up, shaken by the decline of quick commerce and repeated accusations of “hidden work”.
She dreamed of herselfsecond cuisine of Parisians“. Eight years after its creation, the Frichti home delivery platform almost gave up. Placed in receivership for several months, the company was saved on the edge by its long-time competitor, The good life. The Ile-de-France start-up will ultimately take on 168 employees out of the 500 that Frichti had throughout France. Abandoning the points of sale scattered in several large French metropolises (Bordeaux, Lyon, etc.), The good life announces refocusing Frichti’s activities on Île-de-France alone. The buyer also leaves behind the high-speed deliveries that made the platform successful. “We are going to abandon the current quick commerce model which has shown its limits and favor slightly slower delivery based on rounds.“, declared Alban Wienkoop, co-founder of Belle Vie, in a press release.
Success of an internalized model
The takeover project sounds like a return to basics…
This article is reserved for subscribers. You have 86% left to discover.
Do you want to read more?
Unlock all items immediately.
Already subscribed? Log in
#return #roots #flagship #eating #startup