As teh landscape of digital marketing evolves, businesses are increasingly turning to virtual influencers to enhance their brand engagement strategies. A recent study highlights that major companies in Spain are investing an average of €237,000 annually in influencer campaigns, reflecting a growing trust in these digital personas. Virtual influencers, such as Shudu Gram, the first digital supermodel, adn brand ambassadors like Lu do Magalu, are reshaping how brands connect with consumers by blending human-like authenticity with cutting-edge technology. This shift not only offers unique opportunities for interaction but also challenges customary marketing paradigms, signaling a new era in the influencer marketing space.
Time.news Interview with Digital Marketing Expert on the Rise of Virtual Influencers
editor: Thank you for joining us today. The landscape of digital marketing is evolving rapidly, and we’re seeing a meaningful shift towards the use of virtual influencers. Can you share your thoughts on why businesses are increasingly investing in these digital personas?
Expert: absolutely, it’s fascinating to witness this trend. Recent studies indicate that major companies in Spain are allocating an average of €237,000 annually to influencer campaigns, which signifies a growing trust in virtual influencers. Unlike traditional influencers, these digital entities like Shudu Gram and Lu do Magalu blend human-like authenticity with pioneering technology, which resonates well with modern consumers seeking relatable figures in a digital world.
Editor: That’s interesting.What do you think are the main advantages of using virtual influencers over traditional, human influencers?
Expert: One of the biggest advantages is control. Virtual influencers are entirely customizable and can be turned to fit a brandS specific needs without the unpredictability often associated with human influencers. Moreover, they can engage with audiences 24/7 without the constraints of a human schedule.This perpetual presence can maximize brand visibility and engagement.
Editor: How are these virtual influencers changing the way brands connect with consumers?
Expert: Virtual influencers are reshaping consumer engagement by offering unique opportunities for interaction. As an example, they can utilize advanced AI technologies to create personalized content that aligns closely with consumer interests. This tailored approach can foster deeper connections and enhance brand loyalty, moving beyond engagement metrics to actual relationships with consumers.
Editor: In what ways do you see virtual influencers challenging traditional marketing paradigms?
Expert: The emergence of virtual influencers signals a significant paradigm shift in marketing strategies. Traditional marketing often relied heavily on relatability, authenticity, and influencer reach. However, virtual influencers challenge this by presenting a new form of authenticity—one that’s created and managed without the flaws or controversies that can come with human influencers. this new authenticity can lead companies to rethink how they measure success in marketing campaigns, focusing more on engagement quality rather than just follower counts.
Editor: with such a rapid evolution in the industry, what practical advice would you give to brands considering virtual influencers as part of their marketing strategy?
Expert: Brands should begin by clearly identifying their goals and the message they wish to convey. It’s critical to select a virtual influencer whose personality and style resonate with the brand’s values and target audience. Additionally, companies should invest in high-quality production to ensure that these digital personas look and feel authentic. Engaging storytelling is paramount; creating narratives that connect emotionally with consumers will increase effectiveness. Furthermore, monitoring engagement and adapting strategies based on feedback will be crucial in this new landscape.
Editor: What trends do you foresee in the future of virtual influencing?
Expert: As AI technology continues to advance, we can expect virtual influencers to become even more lifelike and relatable, potentially blurring the lines between reality and digital personas. Additionally, we might see an increase in the personalization of virtual influencers, with capabilities to respond and interact in real-time based on audience interactions. This evolution will likely lead to new business models and even more innovative marketing strategies.
Editor: Thank you for sharing your insights on this compelling topic. The future of digital marketing with virtual influencers certainly looks promising and full of potential.
Expert: Thank you for having me! It’s an exciting time for the industry, and I look forward to seeing how brands adapt to this innovative medium.