“The role of sports journalists is central to the success of the organization of the World Cup and other sporting events of international meaning planned in Morocco,” said Mr.Lekjaa during a speech at the 1st Forum. National Sports Journalism, held under the theme “The challenges of national sports journalism with a view to 2030”.
He noted, in this sense, that sports journalists are the promoters of the true image of Morocco and the culture of success in sport, thanks to the far-sighted vision of HM King Mohammed VI.
According to mr. Lekjaa, the sports journalist also plays an vital role in combating false information and shedding light on the Kingdom’s continued efforts in all areas, notably in developing its capabilities in the service of football and sport in general. .
The president of the “2030 World Cup Committee” also noted that the most important aspect of the organization of the World Cup is the image of Morocco, its civilization and its growth potential, adding that he It is necessary to promote and make known the assets of the Kingdom and its dynamics on an international scale thanks to this large-scale sporting event.
Organized by the Higher Institute of Information and Communication (ISIC),the National Press Council (CNP),the Moroccan Association of the Sports Press (AMPS) and the Moroccan League of Sports Journalists (LMJS),in partnership with the Ministry of Youth,Culture and communication - Department of Communication,the 1st National sports Journalism Forum was an opportunity to promote the exchange of ideas,as well as the sharing of experiences prosperous at the level national and international between media professionals,academics and researchers specializing in sports journalism.
What role do sports journalists play in promoting Morocco’s culture and achievements on an international level?
Interview: The Role of Sports Journalism in Morocco’s World Cup Aspirations
Q: Thank you for joining us today.can you start by explaining the importance of the recent 1st National Sports Journalism Forum held in Morocco?
Expert: Absolutely, and thank you for having me. The 1st National Sports Journalism Forum was crucial in highlighting the pivotal role sports journalists play in shaping the narrative around major sporting events, such as the upcoming World Cup. Mr. Lekjaa emphasized that sports journalists are not just reporters but vital promoters of Morocco’s culture and success in sports. This forum aimed to foster dialog among media professionals, academics, and researchers, ultimately to strengthen the future of sports journalism in Morocco.
Q: Mr. Lekjaa mentioned the “true image of Morocco.” How do you think sports journalists can contribute to this narrative, especially with the World Cup on the horizon?
Expert: Sports journalists have a unique possibility to craft a positive narrative. They can showcase Morocco’s rich culture,hospitality,and potential through their coverage. By delivering factual, engaging stories, they can combat misinformation and highlight the progress the Kingdom has made in sports, notably in football. As we approach the World Cup, delivering a coherent and vibrant image of Morocco is essential for international perception.
Q: What challenges do you foresee for sports journalism in Morocco as they prepare for such a important event?
Expert: One of the greatest challenges is the spread of false data, which Mr. Lekjaa pointed out. Sports journalists must remain vigilant and prioritize accuracy in their reporting. Additionally, with the pressure of international scrutiny, local journalists will need to balance local narratives while meeting global journalism standards. This requires both training and support from institutions to navigate these pressures effectively.
Q: The forum also highlighted the need for sports journalism to reflect morocco’s civilizational assets and growth potential. Can you elaborate on this aspect?
Expert: Certainly.The World Cup presents Morocco with a platform to showcase its development—both in sports and infrastructure. Journalists can highlight success stories, grassroots initiatives, and the Kingdom’s investment in sports facilities. This not only enhances the country’s image but can also inspire future generations to engage with sports,knowing they can succeed on both local and international stages.
Q: With the rapid evolution of media, how can sports journalists in Morocco embrace new technologies to enhance their reporting?
Expert: The digital landscape offers tremendous opportunities for sports journalism. Utilizing social media platforms for real-time updates and fan engagement is crucial. Moreover, incorporating multimedia content—like podcasts, videos, and interactive articles—can enrich storytelling. Journalists shoudl seek training in these areas to elevate their skills and stay relevant in a fast-paced industry.
Q: Lastly, what practical advice would you give aspiring sports journalists in Morocco as they navigate the industry leading to 2030?
Expert: My advice to aspiring sports journalists would be to stay curious and committed to lifelong learning. Networking with experienced journalists,participating in workshops like the national sports Journalism Forum,and continuously honing their craft will be vital. Additionally,fostering a strong ethical foundation will be essential in combating misinformation and presenting a truthful narrative about Morocco in the global sporting arena.
Q: Thank you for sharing your insights today. Any final thoughts on the future of sports journalism in Morocco?
Expert: The future is promising! With the right support and dedication,sports journalism can not only thrive but also play a key role in promoting morocco on the world stage. The upcoming World Cup is an exciting opportunity for journalists to showcase everything that makes Morocco unique. I’m looking forward to seeing how the industry evolves in the coming years. Thank you for having me.