Title: Rolling Stones Tease New Album in Innovative Advertisement
Date: [Current Date]
The Rolling Stones have sparked speculation about their upcoming album after placing an intriguing advertisement for a fictional glass repair business in a local newspaper. The ad, which appeared in the Hackney Gazette, cleverly referenced several of the band’s iconic songs, leaving fans buzzing with excitement.
The advertisement read, “Our friendly team promises you satisfaction. When you say gimme shelter, we’ll fix your shattered windows.” While the band is yet to officially confirm the existence of their 31st studio album, the advert contained several subtle clues that hinted at its existence.
Notably, a miniature version of the Stones’ famous lips logo appeared as the dot above the letter “i” in the advertisement. Additionally, the glass repair business was established in 1962, the same year the band was formed. These clever Easter eggs suggest that the company’s name, Hackney Diamonds, could potentially serve as the album’s title.
Hackney Diamonds itself is local slang for broken glass, specifically the shards left on the ground after car and shop windows are smashed during a robbery. The band’s choice of title is not only innovative but also pays tribute to their London roots.
Further investigations into the advertisement revealed a phone number that customers could call to get a quote. Upon calling the number, fans were greeted with a recorded message welcoming them to Hackney Diamonds and urging them to register for updates on the band’s official website, which offers fans the chance to join a mailing list.
The Rolling Stones’ last studio album, “Blue and Lonesome” released in 2016, was a collection of blues cover songs. Consequently, their upcoming album marks their first record of original material since 2005’s “A Bigger Bang.” The anticipation for new music has been heightened since the band’s late drummer, Charlie Watts, recorded new drum tracks before his passing.
Guitarist Keith Richards recently assured fans that they “haven’t heard the last of Charlie Watts,” suggesting that his contribution will shine through on the new album. However, the Covid-19 pandemic has caused delays in the completion of the record, with Richards expressing that if not for the shutdowns, the album might have been finished sooner.
Meanwhile, it has been reported that bassist Bill Wyman, who left the band three decades ago, was invited back to record a tribute song for Watts. This gesture further reinforces the notion that the album will serve as a homage to their late drummer.
Rumors have also circulated that legendary musicians Paul McCartney and Elton John will make appearances on the forthcoming album, which is being produced by Grammy winner Andrew Watt. Rolling Stones podcast Hang Fire suggests that an official announcement regarding the album can be expected in September, followed by a release in October.
Fans can’t wait to hear what the iconic rock band has in store for them with their new album, as they continue to explore new ways to excite and engage their loyal fanbase.
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