The Russian port holding became the title sponsor of the women’s handball Champions League

by time news

Delo Group of Companies became the title sponsor of the Women’s Handball Champions League (WOMEN’S EHF Champions League), the corresponding agreement was signed in Vienna by Igor Yakovenko, Director General of Deloports LLC, and David Shlezlak, Managing Director of the Marketing Division of the European Handball Federation – EHF Marketing GmbH, both parties reported … Delo Group becomes the title sponsor of the EHF Women’s Champions League for the seasons 2019/20 and 2020/21, from the beginning of the group stage of the 2019/20 season, the main club tournament in Europe will be renamed DELO WOMEN’S EHF Champions League, the final competition of the four best clubs will be named DELO WOMEN’S EHF FINAL4.

Delo Group belongs to Sergei Shishkarev, it includes Deloports, which owns large grain and container terminals in Novorossiysk, and the multimodal transport operator Ruscon, last year Delo Group also bought 30.75% of Global Ports – the largest container port operator in Russia. At the time the deal was announced, 30.75% of Global Ports was listed on the London Stock Exchange for $ 235 million, the largest deal in the port industry since 2013.

The cost of the contract between Delo Group and EGF has not been disclosed.

The title sponsor of the men’s Champions League is the major Danish window manufacturer Velux, according to the website of the European Handball Federation (EHF). According to the EHF, 25% of the European population is interested in handball, 5% of the population watches handball several times a month, the key countries for this sport are Denmark, Germany, France, Norway and Poland. In 2018, the EHF sold media rights to its competitions for 10 years (from 2020) for 500-600 million euros (the exact amount was not disclosed). This is about twice as much as the rights to broadcast the Russian football Premier League cost – the state channel Match TV pays about 1.7 billion rubles for them. per year (i.e. less than $ 30 million). Last year, the EGF sponsor was Nord Stream 2 AG, a 100% subsidiary of Gazprom, which is building the Nord Stream 2 gas pipeline.

Russian business sponsors football more often. For many years Gazprom has been the sponsor of the UEFA Champions Football League and the title sponsor of the German Bundesliga club Schalke 04. Aeroflot is the sponsor and official carrier of the English club Manchester United.

The owner of the Areti group (formerly Itera, the main business is gas production) Igor Makarov in 2008 created the Katyusha cycling team, later the project became international, now the team is called KATUSHA ALPECIN. Also, the cycling team of the highest category was maintained by the owner of Tinkoff Bank, Oleg Tinkov. It was called Tinkoff, in 2013–2016. the businessman invested 50 million euros in it, but then closed the project, citing the fact that cycling earns too little.

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