Yury Panov, co-founder of Virtual Marketer Max, told Izvestia about the advertising tricks of sellers on the eve of March 8.
According to the specialist, online advertising on the eve of the holiday contains many discount offers, which are one of the most powerful tools for influencing the audience.
“It is difficult to pass by a 30-50% cost reduction and remain indifferent. Psychologists have determined that a person immediately has the idea that he certainly wants this product, adrenaline is released into the blood and the pulse quickens, ”Panov said.
The expert noted that in this way customers make purchases, being sure that they are saving money, and feel really satisfied, even if the discount was equal to the markup on the eve of the holiday.
Another trick is an artificially created scarcity – a limited period of supply or quantity of goods. This method attracts new customers – they have a fear of loss. This feeling prevails over the question “Do I really need this thing so much?”.
“A countdown timer until the end of the promotion, a reminder that the number of goods is limited or that the first 100 buyers will receive it, creates unnecessary rush and leaves no time to think,” the specialist added.
In addition, online marketers actively use the lead magnet. The customer is offered something free before purchasing the main product, such as “get a selection of the best romantic films” or “give a free sample of perfume.” At the same time, the client is not openly called to make a purchase. But after receiving a free gift, he has a “sense of duty.” And he considers himself obligated to buy something.
The use of stars in online advertising who have already bought or received a product as a gift also pushes them to make a purchase. Several triggers work for buyers at once: the desire to be like a famous person; an opinion leader will not buy something really unnecessary or of poor quality; my wife / mother / sister is no worse than a celebrity and deserves the same gift.
“It is better to prepare in advance for the choice of gifts on the eve of gender holidays. Then many of the tricks of marketers simply will not affect you. If gifts are still bought at the last moment, then compare prices in different online stores,” Panov recommended.
On March 5, a logotherapist, consultant psychologist, associate professor of the Department of Personality Psychology and Differential Psychology of the Moscow Institute of Psychoanalysis Alexei Averyanov said that it is better for women not to give household items and household items on March 8. The psychologist advised giving preference to those gifts that the woman herself wants. You can ask her about this yourself or watch what she says and what she dreams about.