The minister also set a specific target audience – the Chinese. “Hopefully China will ease Covid restrictions, which could lead to an influx of Chinese tourists.” “China used to be a very important market, but it is still closed. This year we saw great demand from Europe and the US, I would definitely love to see some of these restrictions eased because the Chinese market is a very big market, not only for Saudi Arabia – for all the other countries.”
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said. The minister also added: “We definitely have a very strong religious market, people who visit the two holy cities,” Al Khatib said. The minister was referring to two of the holy sites for Islam, Mecca and Medina. Before the epidemic, Saudi Arabia attracted about $12 billion in revenue each year from 2.6 million pilgrims who went on the Hajj – a week when Muslims from all over the world come to the place.