2023-11-27 22:53:25
Primark has just opened a store of more than 5,200 m2 in the Grand Place Shopping Center in Grenoble. Primark
DECRYPTION – In a fashion market undermined by off-road events (Camaïeu, Naf Naf, etc.), the popular success of the Irish giant surprises as much as it makes people cringe.
A queue worthy of that of an Apple Store during the launch of a new iPhone. For the inauguration of its 26th store in France, Primark attracted crowds to the Grand Place shopping center in Grenoble. After waiting for the doors to open, sometimes for hours, there were more than 2,000 of them, last Thursday, at 11 a.m., to enter this new temple of low-cost fashion. A ready-to-wear hypermarket of more than 5,200 m2, with 52 fitting rooms and 41 checkouts, most of them automatic. T-shirts from 3 euros, pajamas at 8 euros, hooded sweatshirts at 9 euros… Small budgets will find what they’re looking for here, to dress the family, decorate the house (candles, cushions, etc.) or get a makeover ( makeup, skincare, etc.). Even people looking for work were scrambling: the brand received 1,200 CVs, while only 210 permanent jobs were available.
In a fashion market undermined by departures from the road (Camaïeu, Naf Naf, etc.), the popular success of Primark surprises…
This article is reserved for subscribers. You have 85% left to discover.
Black Friday
-70% on digital subscription
Already subscribed? Log in
#secrets #thriving #king #cost #fashion