Is about Chucao Kids y Trawe, the first two brands that have already been launched to sell on Amazon. The first is dedicated to selling toys made from scraps of wood and the second manufactures skin products with thermal mud.
Both were part of the consultancies of “Chilean pride, the route to export”, a pilot program of Sercotec (Technical Cooperation Service) that consisted of training small and medium-sized companies so that they could take their products to the international market. In counseling, they guided 40 SMEs on issues such as regulation of foreign trade, advertising, digital marketing and shipping costs.
Daniela Órdenes is the founder of Chucao Kids and He has already had his toys for sale on Amazon for a month. “Entrepreneurs are constantly at risk of generating new instances, sales and entering new markets. We had nothing to lose and Sercotec subsidizes these instances so that we can learn. It is super gratifying to see my products in other parts of the world”, says Órdenes.
The general manager of Sercotec, Cecilia Schröder, says that “the digitization that small companies in our country have had to carry out has allowed market your products to more global audiences to export. Sercotec is there to support them with competitive funds, digitization and export programs and specialized consultancies”.