Recently, Invamer launched a survey that allows you to do market research in 24 hours. In one of its first measurements, it was shown that the Southwest and the Caribbean are the regions in which users have fewer credit cards, with 68% and 64% of those surveyed, respectively.
For this measurement, 573 surveys were carried out, in which it was asked “when was the last time you used a credit card?”. In the national total, 58% of people say they do not have these plastics, while 23% have used them in the last month, 15% in the last week and 4% on the day of the survey.
Continuing with the analysis by region, Bogotá was the one that registered the greatest possession of these cards, since less than half of those surveyed (42%) said they did not have them. It is followed by the coffee region (59%).
If the data is disaggregated by gender, women have less of these plastics than men. While by occupation, 84% of people who are dedicated to domestic work say they do not have them.
The figures also show that as the educational level increases, the percentage of possession of these cards also increases. For example, high school graduates have the fewest, with 75% of the total, followed by technicians (57%) and technologists (57%).
Wilson Triana, expert and consultant in banking and insurance, explained that “the higher the educational level of a person, generally their income is important and they have the ability to pay, which is desired by banks to deepen the placement of credit cards. They have more than one piece of plastic in their wallet, even with large quotas”.
The use of credit cards has been one of the drivers of household consumption. However, little by little the usury rate increases and, with it, the use of these plastics is hit.
In fact, in September, purchases with credit cards are the most expensive in recent years, since, according to the Financial Superintendence of Colombia (SFC), this interest is 35.25% during the month, the highest level recorded since 2007.
The indicator advanced 193 basic points when compared to the August rate, and will be valid between September 1 and 30.
Usury is the maximum interest that a financial institution may charge its clients for consumer and ordinary credit, such as credit cards, so the rise in the figure will lead banks to raise this interest.
“When we live in periods of high inflation and interest rates, we must be very cautious and wise when making financing decisions, because the usury rate reaches historical highs,” said Diego Palencia, vice president of research at Solidus Capital Banca. investment.
Given the impact that this rate can have on your personal finances, Palencia assures that “it is based on the usury rate that the rates of credit cards and consumer loans are established, therefore, it is not the right time to get into debt. ”.
For Alexander Ríos, financial expert and founder of Inverxia, when rates rise, long-term debt at high interest rates must be avoided. “The recommendation is that if the credit card is going to be used, two things should be checked: first, that it provides points, miles or other types of benefits, because that later will represent a discount. And second, to finance one or two installments, where the interest charge does not represent a large proportion of the payment for purchases,” said Ríos.