Meitav Dash Investment House announces its rebranding today (Thursday): from now on, the house will be called “Meitav” only and will focus its marketing and advertising language on offering opportunities to its clients in order to lower the level of financial FOMO (Fear of Missing Out), as a broad and deep financial platform. As part of the move, actor, producer and director David Schwimmer was chosen to serve as the house’s presenter.
It is best to note that in recent years and more so since the outbreak of the corona, public involvement in the capital market has become more active. The younger generation takes responsibility for managing its finances and is looking for attractive investment opportunities in a variety of channels. According to studies conducted by the investment house, a new phenomenon is emerging which is best defined as a “financial” FOMO. That is, a growing fear of missing out on investment opportunities and a sense that others are succeeding in “making a hit,” “exits,” “making a lot of money in real estate,” “selling NFT’s.” The investment house identifies intelligent, involved and interested investors who are looking for a partner to help them enter and establish themselves in the financial world.
There is no doubt that the combination of technological capabilities and connection to the social networks of the younger generation has created a new breed of financial clients, looking for an investment house that speaks to them in the language of opportunity and leaves them “always connected” to events. At best we built a new language adapted to the new era as well as innovative products that will be launched later.
Ilan Raviv, CEO of Meitav Investment House: “Meitav is not just a classic investment house, but a broad financial platform that enables the provision of broad financial solutions to a variety of clients and a variety of needs. We feel this is the right time for us to update our language and value proposition to customers, which is built on strong foundations of technology, experience and knowledge. Our goal is to lead to a perceptual revolution in the concept of an investment house. ‘
‘We chose an iconic character from an iconic series, bridging generations of clients; The rebranding expresses a long and deep process in which we have transformed from an investment house into a broad platform of financial solutions, which understands the client’s needs and puts him at the center. ” Raviv added.
Amnon Golan, VP of Marketing at Meitav: “We are excited and proud to work with David Schwimmer, one of the most talented comedians of our time. We present a new strategy, which makes knowledge and tools accessible to a wider range of generations and moves to the language of “flooding of opportunities”. So far the investment houses have talked about themselves and less about the needs of the new generation financial client. It’s time for a change and we intend to lead it with a strong presenter, an updated language and a variety of innovative products, in order to address the financial FOMO and to be a relevant option for many years to come. ”
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