Naver and Kakao Team Up to Cover the Paris Olympics
As the Korean team at the 2024 Paris Olympics continues to exceed expectations, user engagement with Naver and Kakao’s special Olympic pages has surged. The surge in interest is a boon for the portals, which are capitalizing on the opportunity to offer targeted advertising opportunities.
According to Naver, their special coverage of the Olympics has attracted 15.18 million unique visitors as of 3:00 PM the previous day. The portal has dedicated a section to the Paris Olympics, offering replays, open talks, and other content. The ‘Paris Now Korea Cheering Room’ has become particularly popular, with contributions from athletes, coaches, commentators, and sports journalists.
Kakao’s ‘Go! Paris’ page has also seen significant traffic, with over 12 million users visiting the site. The platform allows users to track game results and cheer on the national team through a dedicated ‘Team Korea’ section featuring Kakao Friends characters.
The surge in online engagement is evident in the massive number of cheers and comments directed towards the Korean athletes. Naver recorded 64.52 million cheering clicks, with Ahn Se-young, who won gold in badminton, receiving an overwhelming 5.25 million clicks. Kakao saw 11.68 million cheers for the national team, with Ahn Se-young once again leading the pack.
The success of the Korean team has exceeded initial expectations. While pre-Olympics surveys indicated limited public interest, the team’s remarkable performance has captivated the nation. Portals like Naver and Kakao are capitalizing on this newfound enthusiasm, attracting both viewers and advertisers.