With a fundraising of 8 million euros, announced on Thursday, October 13, the French company Poiscaille will not be close to the records set by the champions of French Tech. We are indeed very far from the hundreds of millions raised by the great French unicorns – these companies valued at 1 billion euros (1.02 billion euros). However, this operation consecrates an original company, founded in 2015, which we would have imagined very far from the financing circuits of the new economy.
The trade of Poiscaille: the sale of fish and seafood. With this originality that it proceeds by subscription. The company promises fast delivery (seventy-two hours maximum after leaving the water) which guarantees customers fresh products. Even if it is not yet profitable, it already has 21,000 customers and expects 80,000 by 2026. For Charles Guirriec, founder of the start-up, “the subscription model helps manage cost variability”in a market where prices are naturally fluctuating.
“Digital Solutions”
The example of Poiscaille reinforces Tien Tzuo in his convictions, he who claims the paternity of the term“subscription economy”. This Taiwanese was one of the first employees of the Salesforce specialist. Within the American company, he was in charge of convincing his customers to adopt the model of the subscription rather than that of the unit sale. Since then, almost all companies in the sector have converted to SAAS (software as a service ).
In 2008, Mr. Tzuo launched his company, Zuora, with the project of offering companies wishing to offer subscription models all the necessary tools (ordering, invoicing, payment, accounting, analysis ). “At the time, we were thought to be crazy, we still bought CDs, DVDs, books, so many things for which we now have digital solutions”he explains to Monde. Inspired by the successes achieved by players in software and cultural services (Netflix, Amazon Prime, Deezer, Spotify), no sector any longer excludes the subscription model: you can take out a subscription with Porsche to change vehicle at according to his desires, at Breitling to regularly change the watch on his wrist, or at HP to renew the ink cartridges of his printer.
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