The subsequent step for Ricardo Salinas Pliego? TV Azteca and Radiopolis announce alliance

by times news cr

2024-06-05 05:06:10

TV Azteca, granted to the businessman Ricardo Salinas Pliego, introduced this Thursday, Might 30, a alliance industrial with Radiopolisfrom Grupo Prisa, with a purpose to enhance its relationship with advertisers.

In an announcement, TV Azteca highlighted that the alliance with Radiopolis will permit use enterprise relationships what does it have for to learn to manufacturers like W Radio, La Ok Buena and Los 40 Principales.

That’s, the Ajusto tv station will be capable to use the W Radio manufacturers to convey promoting to them.

What does the alliance between TV Azteca and Radiopolis encompass?

In keeping with the doc, the alliance industrial between TV Azteca y Radiopolis will permit mix the in depth protection of Azteca Media and all its industrial companions with the status and attain of Grupo Prisa’s radio manufacturers.

The overall director of Enterprise of Radiópolis, José Antonio Revilla, harassed that the brand new collaboration with TV Azteca will permit Radiópolis enhance negotiation capability with massive promoting operatorsin addition to extending their industrial presence domestically in territories the place they’ve an antenna.

With this new alliance, will probably be attainable to mix the protection of TV Azteca and the status of the Prisa Radio manufacturers with what Advertisers will be capable to attain a wider viewers “on all probably the most related platforms within the nation”, whereas providing a greater media expertise to its viewers and listeners, mentioned the final director of gross sales of Azteca Media, Jesús de la Vega.

Radiópolis was a part of Televisa, a rival of TV Azteca

Notably Radiopolis was a part of group Televisarival de TV Azteca, till July 2020.

Initially of July 2020, Corporativo Coral, owned by businessman Miguel Alemán Magnani, introduced the 50 p.c buy of the shares that belonged to Televisa, after virtually a yr of negotiation.

Grupo Televisa revealed that the sale worth of its shares in Radiopolis was 1 thousand 248 million pesos.

Radiopoli is a nationwide protection community with 17 stations all through Mexico.


2024-06-05 05:06:10

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