2023-04-17 22:38:51
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Despite inflation, French jewelery is experiencing good times with growth of more than 30% since 2019. Illustration with two workshops that have been able to develop expertise prized by the big names in luxury.
Behind the big names of Place Vendôme and their boutiques, thousands of small businesses are now bringing French jewelery to life. A little less known, it sometimes manufactures for luxury giants or signs their own creation. At just over 30 years old, Philippine Pérouse has already made a name for herself by offering jewelry that resembles her customers. “We position the stone on the model, the customer can try it on and project himself with the stone that will be set on his ring”she explains.
The number of workers has doubled in one year
The best-selling jewel is a diamond-paved wedding band, sold between 1,800 and 3,000 euros depending on the model. The concept appeals to a new generation thanks to word of mouth and social networks. The key to the success of the SME is its workshop, with one priority: the quality of materials and craftsmen. The number of workers has doubled in one year to design the designer’s jewelry but also pieces for the French luxury giants.
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#success #small #jewelery #artisans